Sarvinaz Alakbarova
Baku
Summary
Proven corporate communications expert, adept in media relations and crisis management. Excelled in enhancing company-media partnerships, spearheading content creation, and executing strategic PR campaigns. Skilled in public speaking and influencer management, significantly improved press engagement and brand visibility.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Corporate Communications Expert
Azercell Telecom LLC
09.2023 - Current
- Managing the company's collaboration with the media;
- Strengthening relationships with media representatives and outlets;
- Conducting media monitoring and preparing analyses about the company;
- Responding to written and oral inquiries from the press;
- Organizing the production of creative content videos covering various company activities;
- Providing support in content creation for events organized for external partners;
- Working with budget reports and financial planning for PR campaigns;
- Managing crisis communication;
- Organizing press conferences and press briefings.
PR and Communications Manager
AccessBank Azerbaijan
02.2020 - 09.2023
- Planning, developing, and implementing Corporate Communication and Media strategies
- Managing inquiries from media, individuals, and other organizations
- Researching, writing, and distributing press releases to targeted media
- Planning publicity strategies and campaigns
- Organizing events including press conferences, exhibitions, open days, and press tours
- Managing and sharing content with users on social media sites
- Managing crisis communication, including the development of preventing tools
- Creating and managing promotional videos, photographs, etc
- Analyzing media coverage
- Distributing information about new promotional opportunities and current PR campaigns' progress
- Speaking publicly at interviews, press conferences, and presentations
PR Manager (Mastercard, Coca-Cola, Turkish Airlines, Microsoft, Kaspersky, EU)
RED Communications
03.2019 - 02.2020
- Leading the accounts of various international companies, such as Mastercard, Coca-Cola, Turkish Airlines, Microsoft, Kaspersky, EU and etc
- Building and implementing communication strategies
- Developing media relations strategy
- Coordinating all public relations activities
- Writing, editing, translating press releases, and providing quality assurance
- Organizing events for mass media and clients
- Conducting weekly, and monthly media monitoring reports
- Handling the media inquiries
PR manager
ACT Azerbaijan
01.2016 - 03.2019
- Develop a PR communication plan including strategy, goals, budget and tactics
- Develop media relations strategy
- Manage company's social media channels
- Create content for press releases, articles and presentations
- Manage Newsletter project
- Event management
Head of Department
Space TV
02.2014 - 09.2015
- Broadcast management
- Led daily shootings and weekly meetings
- Control creative and production process, including text and video editing
- Organize team work
Editor, Presenter
ANS TV
04.2011 - 01.2014
- Broadcast management
- Led daily shootings and weekly meetings
- Control creative and production process, including text and video editing
- Determine daily topics for program
- Organize team work
Education
Mini MBA -
Boğaziçi University
06.2023
Bachelor's degree - International Relations
Azerbaijan University of Languages
01.2010
Skills
- Media Relations
- Crisis communication
- Content creation
- Public speaking
- Crisis management
- Verbal and written communication
Certification
- Journalism academy
- Introduction to Leadership, Influence, and Organizational Design
- Mobile Video Journalism
- Conflict Sensitive Reporting through Professionalism
- Manager Training Programme of the German Federal Ministry for Economic Affairs and Energy with Azerbaijan, Dresden, 10/01/17 - 11/30/17
Languages
- English, Professional Working
- Russian, Professional Working
- Azerbaijani, Native or Bilingual
Languages
Azerbaijani
First Language
Russian
Proficient (C2)
C2
English
Advanced (C1)
C1
Timeline
Corporate Communications Expert
Azercell Telecom LLC
09.2023 - Current
PR and Communications Manager
AccessBank Azerbaijan
02.2020 - 09.2023
PR Manager (Mastercard, Coca-Cola, Turkish Airlines, Microsoft, Kaspersky, EU)
RED Communications
03.2019 - 02.2020
PR manager
ACT Azerbaijan
01.2016 - 03.2019
Head of Department
Space TV
02.2014 - 09.2015
Editor, Presenter
ANS TV
04.2011 - 01.2014
- Journalism academy
- Introduction to Leadership, Influence, and Organizational Design
- Mobile Video Journalism
- Conflict Sensitive Reporting through Professionalism
- Manager Training Programme of the German Federal Ministry for Economic Affairs and Energy with Azerbaijan, Dresden, 10/01/17 - 11/30/17
Mini MBA -
Boğaziçi University
Bachelor's degree - International Relations
Azerbaijan University of Languages
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