Summary
Overview
Work History
Education
Skills
Timeline
Generic

SAUNDRA DONOHER

Surprise

Summary


Qualified Market Development Manager with proven track record in driving market expansion and identifying new business opportunities. Successfully led cross-functional teams to develop and implement strategic initiatives that increased market share and enhanced brand visibility. Demonstrated expertise in market analysis and relationship building to foster long-term partnerships.

Overview

24
24
years of professional experience

Work History

Market Development Manager

Swire Coca Cola
08.2018 - Current
  • Performed and excelled in Cold Calling to gain new business
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Contributed to the creation of annual budgets for market development initiatives, ensuring optimal allocation of resources for maximum ROI potential.
  • Collaborated with cross-functional teams to create innovative marketing campaigns that boosted company revenue.
  • Analyzed sales data to identify trends and opportunities, driving continuous improvement in product offerings and pricing strategies.
  • Increased market share by identifying and targeting new customer segments through comprehensive market research.
  • Acted as a liaison between the company and external partners, facilitating communication and collaboration on joint marketing initiatives.
  • Negotiated favorable contract terms with vendors, lowering costs while maintaining high-quality standards for marketing materials production.
  • Leveraged data-driven insights from CRM systems to inform targeted outreach efforts aimed at increasing customer retention and loyalty.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Managing Partner/C-Store

Country Club Food Mart
01.2011 - 01.2023
  • Processed customer transactions efficiently to maintain smooth checkout experiences.
  • Improved customer satisfaction by providing prompt and friendly assistance.
  • Provided accurate pricing information to improve transparency and trust.
  • Balanced cash drawer at end of shifts to ensure accurate accounting.

Marketing/Special Events Coordinator/Asst. Mgr

Nackard Companies/Pepsi Bottling Co
05.2008 - 10.2011
  • Coordinated logistics for successful execution of special events.
  • Planned event layouts to optimize space and enhance attendee experience.
  • Enhanced vendor relationships by negotiating contracts and managing expectations.
  • Developed budget plans for cost-effective event management.
  • Fostered positive relationships with clients, leading to repeat business and strong customer satisfaction ratings.
  • Managed event logistics and operations.
  • Arranged project timelines to avoid critical shortages in staff, resources or events spaces.
  • Organized vendor contracts and schedules to ensure timely delivery of services.

Telemarketing Sales Representative

Televerde
12.2001 - 04.2007
  • Contributed to the development of new sales scripts by incorporating successful tactics gained from experience and industry trends.
  • Answered calls, took messages, and transferred calls to correct individuals.
  • Maintained a high level of accuracy when inputting customer data into company CRM systems, ensuring proper tracking of leads and sales conversions.
  • Answered inbound telephone calls from interested customers to persuasively discuss offerings.
  • Answered questions about company offerings with knowledgeable responses about products and services.
  • Recorded contact information of customers and potential customers in internal database.

Education

A.A - Computer Technology

Rio Salado Community College

H.S Diploma -

American School

Skills

  • Sales presentations
  • Data-driven decision making
  • Pricing strategy
  • CRM software proficiency (salesforce)
  • Financial forecasting
  • Marketing communications
  • Competitive intelligence
  • Excellent communication
  • Critical thinking
  • Team leadership
  • Microsoft BI and Salesforce
  • Social media marketing
  • Product positioning
  • Attention to detail

Timeline

Market Development Manager

Swire Coca Cola
08.2018 - Current

Managing Partner/C-Store

Country Club Food Mart
01.2011 - 01.2023

Marketing/Special Events Coordinator/Asst. Mgr

Nackard Companies/Pepsi Bottling Co
05.2008 - 10.2011

Telemarketing Sales Representative

Televerde
12.2001 - 04.2007

H.S Diploma -

American School

A.A - Computer Technology

Rio Salado Community College

Similar Profiles

CREATE PROFILE
SAUNDRA DONOHER