Scott A. Lieberman
Chandler,AZ
Summary
Several years of experience in marketing, sales, social media and brand awareness across multiple residential properties within the Phoenix area. Passionate about travel, nature, the consumer experience, family, idea generation, collateral design, editing and utilizing video, both in front of and behind the camera, to impact new client acquisition and retention. Committed to achieving results through team collaboration, customer service, strong communication skills, and continued learning.
Overview
16
16
years of professional experience
Work History
Leasing Sales Manager/Social Media Coordinator
Avenue5Residential
09.2023 - 08.2024
- Took an underachieving property from 2.6 star online reviews to 4.1 star reviews in under 3 months, using Google and Modern Message
- Grew property occupancy from 74% to 94.7% within 4 months
- Planning, filming, editing, and executing of social media content (Facebook, Google, and Instagram) by utilizing SOCi, an online marketing tool for amenities, special occasions, and promotions
- Collaborated and coordinated with Marketing Team on promoting the property, and scheduling resident events
- Established performance goals and targets motivating team members to achieve higher leasing volumes and profitability for the company.
- Conducted market research to identify target demographics and adjust promotional efforts accordingly.
- Coordinated maintenance requests from tenants with property management team, ensuring timely resolution of issues.
- Stayed informed about industry trends, adjusting tactics as needed to remain competitive in the local market.
- Mentored junior team members, fostering professional growth and skill development within the leasing department.
Leasing Consultant/Social Media Content Creator
Greystar
02.2020 - 07.2023
- Managed leasing roll-outs via Facebook, Twitter, Instagram, and Tik-Tok
- Delivered the best in class customer services via email, telephone, and inbound marketing, providing a welcoming, 'at-home' experience for future residents
- Acquired leads and clientele with cold-calling, outreach marketing, and incoming submissions from online partners, which led to the goal of earning over 300 leases among lease-up single family luxury rentals, mid-rise, and student housing properties
- Mentored incoming staff members for the RISE Mentorship Program
- Created video content, as director, editor, and talent to drive interest for future residents
- Increased property visibility through targeted marketing strategies.
- Negotiated lease terms effectively to meet both tenant and management needs.
- Provided personalized assistance for tenant inquiries to enhance satisfaction.
- Conducted property tours for prospective tenants to highlight unique features.
- Delivered informative property tours to prospective residents, highlighting unique amenities and features tailored to their needs.
Brand Ambassador and Marketer
EncoreNationwide
07.2017 - 07.2020
- Brand ambassador and spokesperson for AMC's experiential, 4 day long Comic Con event to launch the latest seasons of The Walking Dead
- Interacted with established fans and unfamiliar attendees to drive increased show loyalty and organic word of mouth with swag giveaways and face to face fan interaction
- Drove ongoing, organic earned media specifically with Instagram, Facebook and Twitter posts
Marketing Consultant on First Run Feature Films
AlliedIntegratedMarketing
05.2008 - 08.2016
- Face to face interaction with the general public to promote products, entertainment services and major studio assignments for Paramount, Warner Bros, Lionsgate, and Universal
- Reported daily trend charts based on demographics and audience response to local attractions: Universal Studios, Cirque Du Soleil and first run features from multiple major studios
- Researched major trends and commonalities among focus groups to determine audience reactions to films
- Reported all findings to the Group Lead by either interactive meetings via GoToMeeting, Skype or FaceTime
- Wrote material for Q&A sessions for principal talent before films were released to raise awareness and drive reaction from the general public
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets
Education
B.S. - Communications, Advertising and Marketing
University of Miami
Coral Gables, FLCertificate - Sports Broadcasting Video Editing
Santa Monica College
Santa Monica, CASkills
- Adobe
- Yardi
- Excel
- Knock
- G Suite
- Microsoft Suite
- Wordpress
- Canva
- Google Drive
- Google Analytics
- Zoom
- Slack
- CRM
- SOCi
- Kingsley
- RentCafe
- Keen sense of aesthetics
- Collateral design
- Social adpost design
- Social media management
- Inbound marketing
- Email marketing
- Competitive analysis
- Content calendar development
- Community management
- Social listening
- Monitoring and implementing industry best practices and emerging trends
- Reputation management
- User generated content
- Copywriting and editing
- Messaging and brand voice development
- Public speaking
- Video conferencing
- Media outreach and relations
- Extensive experience in presenting to large groups
- Able to work independently and as part of a team
- Strong interpersonal skills
Affiliations
Screen Actors Guild/American Federation of Television and Radios Artist (SAG/AFTRA)
Core Competencies And Skills
Adobe, Yardi, Excel, Knock, G Suite, Microsoft Suite, Wordpress, Canva, Google, Google Drive, Google Analytics, Zoom, Slack, CRM, SOCi, Kingsley, RentCafe, Keen sense of aesthetics, Collateral design, Social ad+post design, Social media management, Inbound marketing, Email marketing, Competitive analysis, Content calendar development, Community management, Social listening, Monitoring and implementing industry best practices and emerging trends, Reputation management, User generated content, Copywriting and editing, Messaging and brand voice development, Public speaking, Video conferencing, Media outreach and relations, Extensive experience in presenting to large groups, Able to work independently and as part of a team, Strong interpersonal skills
Awards And Memberships
- Winner, Avenue5 Office Team of the Year 2023
- Nominated, Greystar Leasing Consultant of the Year (2021-2022)
- Winner, 2021 Best Property Recipient, Arizona Multihousing Association (AMA)
RISE MENTORSHIP PROGRAM MENTOR
Assigned to welcome and lead incoming employees of Greystar to gain knowledge of the company and handling success.
Timeline
Leasing Sales Manager/Social Media Coordinator
Avenue5Residential
09.2023 - 08.2024
Leasing Consultant/Social Media Content Creator
Greystar
02.2020 - 07.2023
Brand Ambassador and Marketer
EncoreNationwide
07.2017 - 07.2020
Marketing Consultant on First Run Feature Films
AlliedIntegratedMarketing
05.2008 - 08.2016
Certificate - Sports Broadcasting Video Editing
Santa Monica College
B.S. - Communications, Advertising and Marketing
University of Miami
Similar Profiles
Eselda GarciaEselda Garcia
Legal Billing Manager at Repwest InsuranceLegal Billing Manager at Repwest Insurance
Rowan CoartneyRowan Coartney
Teacher's Assistant for StRUT at Eduprize Schools, Doug TaysomTeacher's Assistant for StRUT at Eduprize Schools, Doug Taysom
Matthew StratmoenMatthew Stratmoen
Plant Operations Supervisor at Arizona GrainPlant Operations Supervisor at Arizona Grain
Justin EllisJustin Ellis
Project Production Manager at Power Home RemodelingProject Production Manager at Power Home Remodeling
Ayana RodriguezAyana Rodriguez
Leasing Manager & Social Media Coordinator at The WaverlyLeasing Manager & Social Media Coordinator at The Waverly