Shameer Mohamed
Asst. Manager Key accounts
Abu Dhabi
Summary
Creative professional with more than 20 years of experience in Sales and Business Development. Hand on experience, knowledge and contacts in both FMCG and HORECA segments. Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
22
22
years of professional experience
Work History
Assistant Manager - Key Accounts
Jaleel Foodservice LLC
2023.08 - Current
- Increased client retention rates by proactively managing and resolving account issues efficiently.
- Coordinated efforts among sales, marketing, operations, finance, and other departments in order to effectively serve key accounts.
- Identified new business opportunities within current client base, leading to increased revenue from upselling efforts.
- Ensured consistent service quality by closely monitoring account activity and maintaining open lines of communication with clients.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Key Accounts Executive
Baqer Mohebi Enterprises LLC - HORECA DIVISION
7 2020 - 2023.07
- Handling key customers mainly from HORECA segment (Jumeirah Group, Marriott Group, Accor Hotels Group etc.)
- Creating leads and new business accounts to ensure increased revenue in allocated territory
- Visiting potential clients, demonstrating products, briefing the benefits and initiating for trial runs with Chefs, F&B Managers, Housekeeping, Stewarding and F&B Managers
- Regular visits to existing customers to ensure customer satisfaction and business continuity
- Timely follow ups with accounts team for due payments
- Achieve/exceed assigned targets.
Key Accounts Executive
L’Oréal UAE
2016.08 - 2019.11
- Manage sales and distribution of Loreal and Garnier brands in assigned key accounts
- Coordinate with Logistic partner to ensure timely and efficient delivery of orders
- Guide and lead merchandisers and Beauty advisers
- Closely monitor daily route plan of merchandisers and do necessary changes when required
- Analyze sell in/sell out data to implement right assortment and optimize sales
- To negotiate with the decision makers over the listing fees, rentals and promotional activities.
Key Account Manager
Integrated Green Resources
2014.10 - 2016.07
- Oversee sales operation in key accounts all over UAE
- Prepare sales and marketing plan for the year and coordinate, motivate the team members for effective implementation and ensure achievement of results and follow up
- Closely working with management of key accounts to initiate/negotiate BDA, temporary/permanent display agreements & product listing in order to boost sales and visibility
- Manage, train, develop, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPIs are met
- Monitor and analysis competitor activities and recommend/initiate the necessary suitable action plan
- Monitor payment collection procedures closely and ensure all the dues are received on time.
Key Account Executive
AL seer Trading Agencies
2008.08 - 2014.09
- Customers managed: Carrefour, Lulu, Union coop, Sharjah coop & Safeer.
Territory Executive
AL Mufid Trading
2002.02 - 2008.06
- Brands Handled: Galenco, Gentle care, Elgydium, Cybele
- Bells & Email diamond
- Geographical areas managed during the period - Abu Dhabi.
Education
Bachelor of Business Administration -
Allahabad University
India Skills
Sales operations management
Key accounts development
Relationship and partnership building
Team building and leadership
Productivity improvement
Effective communication
MS Office (Word, Excel, PowerPoint)
Account development
Key Account Management
Business Development
Territory Management
Customer rapport
New Business Development
Client Retention
Profile
Indian, Married, 03/16/77, UAE, Light Vehicle
Timeline
Assistant Manager - Key Accounts
Jaleel Foodservice LLC
2023.08 - Current
Key Accounts Executive
L’Oréal UAE
2016.08 - 2019.11
Key Account Manager
Integrated Green Resources
2014.10 - 2016.07
Key Account Executive
AL seer Trading Agencies
2008.08 - 2014.09
Territory Executive
AL Mufid Trading
2002.02 - 2008.06
Key Accounts Executive
Baqer Mohebi Enterprises LLC - HORECA DIVISION
7 2020 - 2023.07
Bachelor of Business Administration -
Allahabad University
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