Shannon Gartin
Phoenix
Summary
Results-driven health and fitness professional with a successful background in fitness studio management and business development. Co-Owner and Fitness Manager at BODYBAR Pilates since January 2024, responsible for overseeing daily operations, driving revenue growth, and cultivating strong client relationships. Expertise in staff management, sales growth, and client retention. Pursuing an SBA loan to scale business operations and replicate success with the launch of a second studio location.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Owner / Fitness Manager
GSPL Studios LLC.
01.2024 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Established foundational processes for business operations.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
General Manager
Club Pilates Franchise LLC
03.2021 - 01.2023
- Increased membership by 140% in 24 months and continues to grow through referrals, grass-roots marketing, social media and exceptional customer service.
- Develops and implements strategies to increase sales and profitability.
- Manages budget implementations, employee reviews, training, schedules, and contract negotiations.
- Maximizes efficiency by coaching and mentoring over 15 personnel on management principles, industry practices, company procedures, and technology systems.
- Drives year-over-year business growth while leading operations, strategic vision, and long-term planning..
- Implements operational strategies and effectively build customer and employee loyalty.
- Orders, displays and maintains clothing and accessory retail area.
Studio Director
Remedy Pilates & Barre
01.2016 - 04.2021
- Worked with prospective members and membership sales.
- Detailed work in CRM software, building relationships with current members with focus on retention programs.
- Maintained retail space and sales.
- Managed studio schedule and over 15 instructors and teacher trainers.
- Managed social media.
- Facility and equipment maintenance.
- Instructed classes and private clients.
Owner / Operator
White Fox Fitness
01.2012 - 01.2016
- Managed day-to-day business operations.
- Trained and motivated 5 employees to perform daily business functions.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Prepared bank deposits, business sales, returns and transaction reports.
- Oversaw business budget planning, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Put together realistic budgets based upon costs and fees for successfully operating business.
Education
Bachelor of Science - Broadcast Journalism / Public Relations
Northern Arizona University
05.1999
Skills
- High-level management and leadership skills
- Develop and implement marketing campaigns and referral programs
- Hire, train, mentor, evaluate and schedule trainers
- Excellent written and verbal communication skills
- Provide space to create community that supports personal growth and health goals
- Lead and coordinate initial and ongoing sales drivers (pre-sale events, studio events, outreach)
- Conflict resolution and problem-solving skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
Certification
- Pilates Sports Center 500 hour Comprehensive Certification
- NETA Personal Training Certification
- TRX Certification
- Mad Dog Cycle Certification
Timeline
Owner / Fitness Manager
GSPL Studios LLC.
01.2024 - Current
General Manager
Club Pilates Franchise LLC
03.2021 - 01.2023
Studio Director
Remedy Pilates & Barre
01.2016 - 04.2021
Owner / Operator
White Fox Fitness
01.2012 - 01.2016
Bachelor of Science - Broadcast Journalism / Public Relations
Northern Arizona University
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