Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shanti Passman

Gilbert

Summary

Results-driven Paid Media Manager with 6 years of SaaS acquisition marketing experience. Proven ability to scale paid media campaigns, reduce CPA, and maximize ROI. Expertise in optimizing ad spend, testing creative, and building data-driven strategies that drive measurable growth.

Overview

7
7
years of professional experience

Work History

Paid Media Manager

Constant Contact
06.2021 - Current
  • Scaled Meta into a high-performing acquisition channel, driving 158% revenue growth year to date via strategic campaign optimizations
  • Optimized landing pages through A/B testing, boosting trial-to-paid conversion rate by 19% month over month
  • Partnered with creative, content, and analytics teams to align paid campaigns with brand messaging.
  • Conducted routine performance analysis to optimize conversion rates and identify areas of opportunity.

Affiliate Manager

Endurance International Group
07.2019 - 06.2021
  • Improved trial-to-paid conversion rate by 61% through enhanced affiliate management and removal of low-quality traffic sources.
  • Achieved 46% quarterly sales growth by strengthening affiliate partnerships and implementing high-impact promotions
  • Developed and executed program-wide campaigns.
  • Coordinated across departments to align promotions with business objectives.

Customer Service and Sales Representative

Levelfield
07.2018 - 07.2019
  • Sold customized website solutions to travel agencies, driving digital adoption and revenue growth.
  • Partnered with clients to identify services best aligned with their business needs, ensuring tailored solutions and long-term satisfaction.
  • Advised customers on maximizing digital tools and platforms to achieve key business objectives and improve ROI.

Education

Early Childhood Education

Texas State University
San Marcos, TX

Skills

  • Data Analysis
  • Campaign implementation
  • Strategic planning
  • Media buying
  • Affiliate marketing
  • Performance analytics
  • Excellent communication
  • Efficient
  • Meta Business Manager
  • Tableau
  • Excel
  • G Suite

Timeline

Paid Media Manager

Constant Contact
06.2021 - Current

Affiliate Manager

Endurance International Group
07.2019 - 06.2021

Customer Service and Sales Representative

Levelfield
07.2018 - 07.2019

Early Childhood Education

Texas State University

Similar Profiles

CREATE PROFILE
Shanti Passman