Shanti Passman
Gilbert
Summary
Results-driven Paid Media Manager with 6 years of SaaS acquisition marketing experience. Proven ability to scale paid media campaigns, reduce CPA, and maximize ROI. Expertise in optimizing ad spend, testing creative, and building data-driven strategies that drive measurable growth.
Overview
7
7
years of professional experience
Work History
Paid Media Manager
Constant Contact
06.2021 - Current
- Scaled Meta into a high-performing acquisition channel, driving 158% revenue growth year to date via strategic campaign optimizations
- Optimized landing pages through A/B testing, boosting trial-to-paid conversion rate by 19% month over month
- Partnered with creative, content, and analytics teams to align paid campaigns with brand messaging.
- Conducted routine performance analysis to optimize conversion rates and identify areas of opportunity.
Affiliate Manager
Endurance International Group
07.2019 - 06.2021
- Improved trial-to-paid conversion rate by 61% through enhanced affiliate management and removal of low-quality traffic sources.
- Achieved 46% quarterly sales growth by strengthening affiliate partnerships and implementing high-impact promotions
- Developed and executed program-wide campaigns.
- Coordinated across departments to align promotions with business objectives.
Customer Service and Sales Representative
Levelfield
07.2018 - 07.2019
- Sold customized website solutions to travel agencies, driving digital adoption and revenue growth.
- Partnered with clients to identify services best aligned with their business needs, ensuring tailored solutions and long-term satisfaction.
- Advised customers on maximizing digital tools and platforms to achieve key business objectives and improve ROI.
Education
Early Childhood Education
Texas State University
San Marcos, TXSkills
- Data Analysis
- Campaign implementation
- Strategic planning
- Media buying
- Affiliate marketing
- Performance analytics
- Excellent communication
- Efficient
- Meta Business Manager
- Tableau
- Excel
- G Suite
Timeline
Paid Media Manager
Constant Contact
06.2021 - Current
Affiliate Manager
Endurance International Group
07.2019 - 06.2021
Customer Service and Sales Representative
Levelfield
07.2018 - 07.2019
Early Childhood Education
Texas State University