SHEYDA AGHAMALIYEVA

• Guiding and coordinating any kind of researches to enforce product development
• Keeping product documentation up-to-date
• Working with UX to prepare wireframes and designs
• Supporting implementation of Digital Banking products by gaining understanding of available products and functions, offering insights and suggestions and completing user testing as needed
• Identify market opportunities and define product vision and strategy
• Monitoring development trends of digital services in local and foreign markets and conducting market research
• Analyzing data to find areas of improvement in product performance and customer satisfaction
• Forming technical task for creating new products and services or optimizing existing services on Internet and mobile banking platforms
• To take necessary measures for improvement of digital products, to increase their effectiveness and to implement them, to establish joint activities in this direction with other departments
• Supporting other departments by demonstrating outstanding project management skills

• Responsible for Bakcell Ulduzum loyalty program
• Implementation and delivery of new incentives in frame of loyalty program in order to meet required KPIs
• Responsible for program enhancements and innovations
• Managing Ulduzum website and mobile application
• Responsible for customer retention and revenue
• Monitoring program performance and marketing campaigns
• Manage allocated budget
• Daily/Weekly/Monthly reporting monitoring

• Managing Loyalty program reporting and analytics
• Managing Ulduzum Loyalty program website and branded application, as well as relaunch, development and redesign
• Managing programs customers' user experience
• Program products launch (end-to-end) and communication
• Complaint management
• Controlling Loyalty program usage, increasing Loyalty program awareness and popularity, and involving new customers from various segments in program
• Arrange campaigns within SAS CVM platform

• Weekly and daily reports, as well as on-demand reports, for ongoing and planned projects
• Competitors' analysis and international programs research
• Loyalty program projects' pre- and post-analysis presentations
• Coordination of Ulduzum projects within Marketing Communications Unit
• Bulk SMS management in frame of loyalty program

• Market research
• Competitors analysis
• Partner usage analysis

• Responsible for development and growth of outgoing Global Citizen (quantity and quality)
• In charge of Detailed functional backwards planning
• Responsible for Standard and Satisfaction fulfillment for every Exchange happening
• In charge of Creating and delivering Exchange partnerships with AIESEC LCs Globally
• Building up needed strategies to enable massive growth of oGCDP - Educating, teaching and hosting all members based on their needs in educational knowledge of area
• Building up CRM system and customer centric culture in oGCDP function - Delivering info-sessions

The goal of this project was to provide children with the opportunity to interact with people from different cultures and to begin learning English. The project focuses on cross-cultural understanding through workshops with people from all over the world.