Summary
Overview
Work History
Education
Skills
Timeline
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Sofia Leone

Phoenix

Summary

User-centric UX Designer with 3.8 years of experience leading cross-functional design initiatives. Proven ability to elevate user experience through research-backed design, A/B testing, heat mapping, and usability analysis. Adept in responsive UI design, HTML/CSS styling, and accessibility compliance (WCAG 2.1). Passionate about building scalable design systems, mentoring others, and creating intuitive digital products.

Overview

4
4
years of professional experience

Work History

UX Designer

Ryno Strategic Solutions
05.2023 - Current
  • Led the UX team and established scalable UX processes, including heat mapping analysis, A/B testing, and conversion rate optimization workflows.
  • Designed high-impact, conversion-optimized UI for 50+ marketing websites, guided by behavioral analytics.
  • Built and maintained a design system and reusable pattern library to streamline design production.
  • Trained and mentored team members on UX principles and best practices.
  • Partnered with developers for seamless design handoff, ensuring front-end feasibility and performance.
  • Styled internal web pages using HTML and CSS for consistency and visual polish.
  • Audited designs for WCAG 2.1 accessibility compliance and implemented inclusive design solutions.

UI/UX Designer

Arizona State University, ASU
11.2022 - 06.2023
  • Created UI designs based on UX research insights for internal university projects.
  • Designed supporting graphic assets to enhance visual communication and usability.

UX Research Aide

Arizona State University, ASU
11.2021 - 11.2022
  • Conducted user interviews, usability testing, heat mapping, and tree testing for ASU's digital properties.
  • Synthesized data into actionable insights to enhance navigation and overall site usability.

UX Design Intern

Gifted
12.2021 - 09.2022
  • Led the design of an influencer marketing app, including wireframes, design system, and high-fidelity mockups.
  • Conducted user interviews to understand behavior patterns and inform design decisions.

Education

Master of Science - User Experience

Arizona State University
Tempe, AZ
05-2023

Bachelor of Science - Human Systems Engineering

Arizona State University
Tempe, AZ
05-2021

Skills

  • UX Research: Interviews, Usability Testing, Surveys, Tree Testing, Heat Mapping
  • UI Design & Prototyping: Figma, Adobe XD, Design Systems, Conversion Optimization
  • Frontend Collaboration: HTML, CSS, Developer Handoff, Accessibility (WCAG 21)
  • Tools: Hotjar, CrazyEgg, Figma, Adobe XD, Hive, Salesforce

Timeline

UX Designer

Ryno Strategic Solutions
05.2023 - Current

UI/UX Designer

Arizona State University, ASU
11.2022 - 06.2023

UX Design Intern

Gifted
12.2021 - 09.2022

UX Research Aide

Arizona State University, ASU
11.2021 - 11.2022

Master of Science - User Experience

Arizona State University

Bachelor of Science - Human Systems Engineering

Arizona State University

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Sofia Leone