Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Timeline
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Ali Heybatov

Ali Heybatov

Baku

Summary

Growth-oriented operations and analytics leader with a strong background in customer lifecycle management, process optimization, and strategic growth initiatives. Proven track record in fintech, telecom, and banking sectors. Adept at aligning cross-functional teams, streamlining seller/user journeys, and using data to drive business outcomes. Currently taking a leading operational role within the department, overseeing multiple strategic projects and supporting managerial responsibilities.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Growth Strategy Expert

Azercell LLC
06.2022 - Current
  • Led customer lifecycle initiatives to significantly increase user activation, retention, and transactional engagement.
  • Took on informal leadership responsibilities within the department, managing day-to-day operations and mentoring junior team members.
  • Oversaw multiple strategic projects, acting as a key point of coordination across stakeholders.
  • Designed and launched complex reward campaigns (e.g. cashback, gamification), resulting in up to 10x growth in credit-related user actions and a substantial increase in payment volumes.
  • Built cohort analyses and behavioral segmentations to identify and scale high-performing user segments.
  • Streamlined cross-functional collaboration across finance, product, IT, and support teams.
  • Managed strategic planning cycles and developed business cases for new growth initiatives and market expansion.

Business Developer

Kapital Bank
04.2021 - 06.2022
  • Created and documented business cases to support product initiatives and seller/user growth strategies.
  • Designed strategic plans focused on business expansion and customer engagement.
  • Conducted deep data analysis to inform decisions related to product optimization and operational improvements.
  • Researched market trends, competitor dynamics, and customer segments to guide strategic priorities.
  • Performed product-market fit assessments and persona analyses to enhance customer acquisition and retention.
  • Built predictive models to forecast business outcomes and inform campaign targeting.
  • Developed clear data visualizations and analytical reports for senior management.
  • Presented strategic recommendations and analytical insights to cross-functional stakeholders.
  • Collaborated with marketing, IT, and operations to align on campaign execution and data requirements.

FI Specialist

Yelo Bank
11.2018 - 09.2020
  • Opening correspondent accounts: checking and collecting documents, signing agreements.
  • Managing correspondent accounts: recording transactions, controlling balances, reporting.
  • Closing correspondent accounts: preparing documents, settling balances.
  • Processing foreign currency transfers: receiving applications, checking documents, executing transactions.
  • Ensuring compliance of currency operations with regulatory requirements.
  • Handling business correspondence with correspondent banks and clients.
  • Preparing reports on currency operations.

Education

Ph.D. - Business Management

Istanbul Aydin University
Beşyol,Kuchukchekme District, Istanbul, Turkey
06-2030

Bachelor - Business Administration

Azerbaijan State Economic University
06-2018

Skills

  • Seller/Vendor Journey Optimization
  • Business Process Automation (SOPs, Onboarding, Enablement)
  • KPI Monitoring & SLA Governance
  • Cross-functional Team Management
  • Data Analysis (SQL, Excel, Tableau)
  • Strategic Planning & Business Case Writing
  • Customer Success & Seller Support Enablement
  • Product-Market Fit & Persona Analysis
  • Communication & Stakeholder Alignment
  • Excel (advanced, shortcut-based navigation)
  • Tableau (intermediate)
  • Figma & Miro (for UX and strategy collaboration)
  • Jira, Confluence, Notion (project tracking & documentation)
  • Microsoft Office Suite

Affiliations

  • Spending time with family
  • Interest in various board games
  • Reading books
  • Watching movies

Certification

  • Customer Relationship and Business Development Certificate - Certificate confirming skills in customer relations and business development.
  • Internal Communication Skills Certificate - Certificate confirming skills in internal communication within the organization.
  • Fire Warden Certificate - Certificate confirming the role of official fire warden in the company.
  • Azericard Certificate - Certificate confirming completion of training in Azericard payment system.
  • First Aid Certificate - Certificate confirming completion of first aid training.

Languages

Azerbaijani
First Language
Russian
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2

Timeline

Growth Strategy Expert

Azercell LLC
06.2022 - Current

Business Developer

Kapital Bank
04.2021 - 06.2022

FI Specialist

Yelo Bank
11.2018 - 09.2020

Bachelor - Business Administration

Azerbaijan State Economic University

Ph.D. - Business Management

Istanbul Aydin University

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Ali Heybatov