Sona Alasgarova
Baku,Azerbaijan
Summary
Results-driven professional with multidisciplinary experience in e-commerce, digital marketing, and project management. Skilled in developing and executing data-driven campaigns, managing end-to-end projects, and creating impactful brand communication strategies. Combines analytical thinking with creative problem-solving to enhance brand visibility, audience engagement, and overall business performance.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
E-Commerce & Project Management Specialist
MASSI MMC
Baku, Azerbaijan
09.2023 - 09.2024
- Managed end-to-end Amazon FBA operations, including product research, market analysis, sourcing, and go-to-market execution.
- Conducted in-depth market and competitor analysis to identify profitable product opportunities and positioning strategies.
- Led supplier sourcing and negotiations, collaborating with manufacturers to optimize product quality, cost, and differentiation.
- Oversaw product development and improvement processes based on market insights and customer feedback.
- Defined pricing strategies and profitability models to maximize margins and competitiveness.
- Directed the creation of high-converting product listings, including visuals (photos/videos), copywriting, and SEO optimization.
- Managed inventory planning and stock control to ensure operational efficiency and continuity.
- Handled customer communication and complaint resolution to enhance customer satisfaction and brand reputation.
- Executed and optimized digital marketing strategies to drive traffic, conversion, and sales performance.
- Operated as a cross-functional project manager, coordinating all stages from product ideation to post-sale optimization
Graphic & Motion Designer
ADS GROUP
Baku, Azerbaijan
09.2021 - 09.2022
- Led the end-to-end design and execution of visual assets for both digital and large-scale outdoor advertising campaigns, including billboards and OOH media.
- Took ownership of all marketing functions in the absence of a dedicated marketing team, driving brand positioning and communication strategies.
- Managed and grew the company’s social media presence through strategic content planning, creative production, and performance analysis.
- Developed high-impact creative concepts and campaign materials aligned with brand identity and client objectives.
- Oversaw the on-site implementation of outdoor advertisements, ensuring accuracy, visual quality, and compliance with design specifications.
- Coordinated cross-functionally with production, operations, and field teams to ensure seamless and timely campaign execution.
- Contributed to improving brand visibility and audience engagement through integrated design and marketing efforts.
Customer Experience Intern
INTERN
Baku, Baku City
01.2020 - 04.2020
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Used Microsoft Word, Microsoft Excel and other software tools to create documents and clear communications.
- Actively participated in the analysis and evaluation of customer complaints.
- Identified recurring issues by reviewing complaint data and prepared reports.
- Provided recommendations to improve customer experience and optimize processes.
- Collaborated with relevant departments to support the implementation of feedback.
- Contributed to enhancing the efficiency of complaint management processes.
Education
Bachelor’s Degree - Marketing (Business and Management)
Azerbaijan State University of Economics
Baku, Baku City 09.2017 - 05.2021
Master's Degree - Digital Marketing & E-Commerce
Dokuz Eylül University
Izmir, Turkey 09.2022 - 10.2025
Skills
- E-Commerce Management (Amazon FBA)
- Project Management
- Digital Marketing Strategy
- Product Research & Market Analysis
- Competitor Analysis & Positioning
- Pricing Strategy & Profit Optimization
- Inventory & Stock Management
- Conversion Rate Optimization (CRO)
- Social Media Management & Content Strategy
- Graphic & Motion Design
- Supplier Sourcing & Negotiation
- Customer Experience & Complaint Management
Languages
Azerbaijani
Native
Turkish
Fluent
English
Intermediate
Russian
Beginner
Affiliations
- Visual storytelling & content creation
- Digital trends & consumer behavior
- Branding and creative strategy
- Social media and content production
- Personal development & psychology
Certification
27/11/2023 – 29/12/2023 - Neuro Marketing – Hoffman Co
30/03/2022 – 30/09/2022 - 2D MOTION GRAPHICS – Baku Design Academy
01/04/2021 – 01/08/2021 - GRAPHIC DESIGN – Baku Design Center
13/09/2023 – 17/11/2023 - SHOPIFY COURSE
07/11/2023 – 24/03/2024 - AMAZON / AMAZON ADS COURSE
01/04/2021 – 10/04/2021 - "MARAF10" - 10 DAYS MARKETING-MARATHON – BRANDUP
18/11/2023 - “Bakı İnnovasiya” forumu
23/08/2020 - NEUROMARKETING – Istanbul Business Istitute
16/08/2020 - PUBLIC RELATIONS AND COMMUNICATION – Istanbul Business Istitute
06/09/2020 - STRONG BRAND STRATEGIES – Istanbul Business Istitute
Build your future development program organized by AIESEC AZERBAIJAN
Timeline
E-Commerce & Project Management Specialist
MASSI MMC
09.2023 - 09.2024
Master's Degree - Digital Marketing & E-Commerce
Dokuz Eylül University
09.2022 - 10.2025
Graphic & Motion Designer
ADS GROUP
09.2021 - 09.2022
Customer Experience Intern
INTERN
01.2020 - 04.2020
Bachelor’s Degree - Marketing (Business and Management)
Azerbaijan State University of Economics
09.2017 - 05.2021