Sona Jafarova

Key Projects & Clients:
Agalarov Restaurants, Tezzex Cargo, Sea Breeze, Caspi.az, Beerbasha, Johnnie Walker, boutique hotels, coffee shops, and more.

Responsibilities & Achievements:

• Developed and executed comprehensive marketing and SMM strategies tailored for F&B, logistics, hospitality, and lifestyle brands
• Managed content creation, copywriting, influencer marketing, and paid advertising across Instagram, Facebook, TikTok, and Google Ads
• Created and curated visual content and brand messaging that increased engagement and online sales
• Grew client social media pages organically and through targeted promotions, increasing reach and customer retention
• Coordinated PR campaigns, event promotions, seasonal offers, and product launches
• Collaborated with designers, photographers, and production teams for high-impact digital campaigns
• Provided analytics and performance reporting to optimize campaigns and guide business decisions

• Conducted one-to-one sales visits with retail partners to promote and sell tobacco products
• Built and maintained strong relationships with shop owners and key clients across assigned territories
• Ensured product visibility and availability in points of sale through strategic placement and stock checks
• Collected market feedback and reported on competitor activities, pricing, and promotions
• Delivered daily sales presentations, negotiated orders, and closed deals directly with clients
• Monitored compliance with company brand standards in-store (POS materials, display setup, etc.)

• Managed sales floor operations and ensured excellent customer service in a dynamic retail environment
• Promoted a wide range of sportswear, footwear, and equipment to diverse customer groups
• Trained and motivated sales staff to achieve daily and monthly sales targets
• Monitored inventory levels, handled stock replenishment, and coordinated with warehouse team
• Implemented visual merchandising strategies to increase foot traffic and product visibility
• Handled customer complaints and returns professionally, maintaining strong client relationships

• Managed retail sales operations for Swarovski luxury jewelry and accessories
• Delivered exceptional customer service to high-end clientele, ensuring personalized shopping experiences
• Achieved and exceeded monthly sales targets through upselling and client relationship management
• Trained and supervised sales team, improving product knowledge and sales techniques
• Maintained visual merchandising standards in line with Swarovski brand guidelines
• Handled inventory control, order management, and daily sales reporting

• Supervised daily operations of the cashier team, ensuring accurate and timely processing of customer transactions
• Managed cash flow, performed daily reconciliations, and prepared financial reports for accounting
• Provided customer service support and resolved payment-related issues
• Trained new cashiers and monitored performance to ensure high service standards
• Ensured compliance with internal policies and financial controls