Sonia Kettering
Mesa
Summary
Accomplished and results-driven Senior Account Executive with over 10 years of progressive sales experience, culminating in multiple promotions to senior-level roles. Proven track record of consistently exceeding quotas (up to 200%), leading pilot programs and new market launches, and driving multi-state expansions for DoorDash's New Verticals division. Recognized as a trusted sales leader with a passion for mentoring and developing new team members, running team-wide training initiatives, and building scalable sales processes that elevate performance. Combines consultative selling expertise, operational execution, and cross-functional collaboration to deliver sustained revenue growth and category leadership.
Overview
8
8
years of professional experience
Work History
Senior Merchant Lead, Outside Sales - New Verticals (Alcohol & Self-Delivery)
DoorDash, Inc.
12.2023 - 11.2025
- Selected as one of three AE's to pioneer DoorDash's first outside-sales expansion for both regular and self-delivery models.
- Launched Colorado and scaled to two additional states within 90 days, developing a repeatable GTM playbook adopted for future expansions.
- Drove alcohol-delivery expansion into two additional markets the following quarter, contributing to category growth and market penetration.
- FY2025 Performance (Team of 9): Q1 - 102%, Q2 - 110% (#2), Q3 - 132% (Top Rep), Q4 - 130% to goal by mid-quarter.
Senior Account Executive, Alcohol Sales - New Verticals
DoorDash, Inc.
03.2023 - 12.2023
- Consistently exceeded quota by 120%+, leading the inbound pilot for New Verticals and mentoring peers to improve pipeline conversion.
- Partnered with compliance and operations to streamline onboarding for regulated merchants.
Account Executive, Alcohol Sales - New Verticals
DoorDash, Inc.
01.2021 - 03.2023
- Joined the Alcohol Sales vertical during its national rollout, averaging 200% to goal in the first year and contributing to 300%+ category growth.
- Participated in the Chorus pilot, shaping company-wide sales coaching practices.
- Improved onboarding timelines by 25%.
Account Executive, Pre-Sales - Core Marketplace
DoorDash, Inc.
01.2020 - 01.2021
- Played a key role in the Florida restaurant-sales pilot, introducing DoorDash's marketplace to the state.
- Averaged 160% to goal and helped establish regional go-to-market strategies.
Educational Sales Director
Varsity Tutors
10.2017 - 01.2020
- Directed consultative sales for education solutions, consistently surpassing monthly quotas and ranking in the top five team members nationwide.
- Earned access to inbound lead calls reserved for top performers.
- Mentored new hires and led onboarding training programs, improving ramp-up times and sales effectiveness.
Education
Bachelor of Business Administration - Marketing
Colorado Technical University
Colorado Springs, COSkills
- Full-Cycle B2B & B2C Sales
- Market Expansion
- Territory Leadership
- Pilot Program Strategy
- Team Training
- Sales Enablement
- Inbound Sales Strategy
- Outbound Sales Strategy
- Consultative Selling
- Solution-Based Selling
- Enterprise Negotiation
- Salesforce CRM
- Salesforce Maps
- Outreach
- Chorus
Accomplishments
- Achieved up to 200% to goal during new vertical rollout.
- Maintained 125%+ annual quota attainment in FY2024.
- Led and launched multiple pilot initiatives adopted company-wide.
- Expanded market reach across three states for alcohol and self-delivery programs.
Awards Recognition
- Top Performer - DoorDash New Verticals (2021-2025)
- Nominated for President's Club - Recognized for quota attainment excellence
- Leadership Spotlight - Mentorship & Process Innovation
Leadership Mentorship Highlights
- Mentored and onboarded new Account Executives and sales hires at DoorDash and Varsity Tutors.
- Led teamwide training sessions on outbound strategy, pipeline management, and CRM best practices.
- Recognized for peer coaching and process improvement leadership.
Timeline
Senior Merchant Lead, Outside Sales - New Verticals (Alcohol & Self-Delivery)
DoorDash, Inc.
12.2023 - 11.2025
Senior Account Executive, Alcohol Sales - New Verticals
DoorDash, Inc.
03.2023 - 12.2023
Account Executive, Alcohol Sales - New Verticals
DoorDash, Inc.
01.2021 - 03.2023
Account Executive, Pre-Sales - Core Marketplace
DoorDash, Inc.
01.2020 - 01.2021
Educational Sales Director
Varsity Tutors
10.2017 - 01.2020
Bachelor of Business Administration - Marketing
Colorado Technical University