PROFESSIONAL SUMMARY
Overview
Work History
Education
Skills
Affiliations
Interests
Timeline

Steven Makinster

Tri State Equipment
Chandler
15
years of professional experience

Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.

Work History

Sales Manager

1 Year 2 Months
Tri State Equipment | 05.2025 - Current
  • Developed and implemented strategic sales plans to increase market share and drive revenue growth.
  • Led a team of sales professionals, fostering collaboration and achieving consistent performance improvements.
  • Established strong relationships with key accounts, enhancing customer satisfaction and loyalty.
  • Analyzed sales data to identify trends, optimizing product offerings based on customer preferences.
  • Conducted regular training sessions for staff, improving product knowledge and sales techniques.
  • Collaborated with marketing to design promotional campaigns that effectively targeted new customers.
  • Monitored competitor activities, adjusting strategies to maintain competitive advantage in the industry.
  • Developed and executed comprehensive sales and marketing strategies to enhance brand visibility.
  • Led cross-functional teams to drive product launches and promotional campaigns effectively.
  • Analyzed market trends and customer feedback to inform strategic decision-making processes.
  • Cultivated relationships with key clients, resulting in increased customer loyalty and retention.
  • Oversaw budget management for marketing initiatives, ensuring alignment with organizational goals.
  • Implemented performance metrics to evaluate team effectiveness and optimize sales efforts.
  • Analyzed sales and marketing data for improved strategies.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
  • Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
  • Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
  • Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team's capabilities and equipping them for success in an ever-evolving business landscape.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Built relationships with customers and community to establish long-term business growth.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Senior Vice President of Sales

1 Year 10 Months
First Lineage Site Services | 06.2023 - 04.2025
  • Mentored junior staff on account management, cold calling, and closing deals, enhancing their sales effectiveness.
  • Fostered collaboration between internal teams through cross-functional projects, improving communication and project outcomes.
  • Created initiatives to build relationships with key customers, resulting in increased loyalty and repeat business.
  • Leveraged data-driven insights to inform pricing strategies that boosted profitability while maintaining a competitive edge in the market.
  • Developed initiatives to strengthen relationships with key customers, enhancing loyalty and driving repeat business.
  • Led weekly meetings with the executive team to review progress against goals and ensure alignment across departments.
  • Fostered an environment of collaboration between internal teams by initiating cross-functional projects.
  • Lead weekly meetings with executive team to review progress against goals and ensure alignment across departments.
  • Attended industry events and conferences to promote company products and interact with potential customers.
  • Developed strategic sales initiatives to enhance market penetration and drive revenue growth.
  • Led cross-functional teams in executing sales strategies and optimizing client engagement processes.

Owner

5 Years 5 Months
Diamondback Equipment Rentals | 01.2018 - 06.2023
  • Oversaw daily operations in customer service, inventory management, and marketing to ensure seamless business functions.
  • Maintained a high standard of customer service through quality assurance checks.
  • Negotiated contracts and agreements with business partners, vendors, and customers.
  • Developed excellent communication and interpersonal skills by interacting with customers on a daily basis.
  • Negotiated contracts and prices with clients to exceed sales goals.
  • Engaged with regular and prospective customers to cultivate long-term relationships and expand networks.
  • Prepared monthly balance sheets, income statements, and cash flow statements.
  • Maintained accurate records of accounts receivable, accounts payable, payroll, inventory, taxes, and other transactions.
  • Managed payroll processing, accounts receivable/payable, and tax preparation.
  • Reviewed sales data to uncover growth opportunities and inform strategic decisions.
  • Built a strong team environment by providing feedback on performance and encouraging collaboration among employees.

Outside Sales Representative

2 Years 9 Months
Mak Equipment | 03.2015 - 12.2017
  • Created new business opportunities through cold-calling, networking, and referrals to expand client base.
  • Planned and organized routes within territory to maximize efficiency and time in the field.
  • Planned and organized routes within territory to maximize efficiency and time in field.
  • Conducted regular follow-up calls to confirm client satisfaction with product and service delivery, fostering long-term relationships.
  • Delivered ongoing customer support to maintain satisfaction with purchased products and services, enhancing client retention.

Territory Sales Representative

3 Years 1 Month
H&E Equipment | 01.2012 - 02.2015
  • Partnered with management team to devise targeted strategies for growing customer base in specific territory.
  • Leveraged CRM software to track leads, generate actionable reports, update client information, and manage accounts effectively.
  • Executed promotional activities, including trade shows and direct mailings, to engage potential clients and expand outreach.

Education

Bachelor of Science (B.S.) - Marketing

Northern Arizona University | Flagstaff, AZ | 04-2021

Skills

Sales strategy development
Sales operations
Sales expertise
Sales planning
New business development
Key account growth
Deal closing
Sales presentations
Sales operationss management
Account management
Client engagement
Sales tracking
KPI tracking
CRM proficiency
Talent development
Account development
Business planning
Team motivation
Sales strategy
Proposal development
Sales management
Operations
Vendor management
New business acquisition
Staff management
Goals and performance
B 2 B sales
Persuasive negotiations
Customer service
Contract review
Operational management
Goals and performance
Revenue forecasting
Proposal development
Revenue optimization
Account development
Pipeline management

Affiliations

BOMA of Phoenix

Interests

Faith
family
and spoiling my granddaughter.
Other interests are spending countless hours golfing while not getting any better regardless the number of range time I have.
Volunteering for community initiatives to give back to local communities and make a positive impact.
I participate in low-impact exercises to strengthen core muscles.
Gym Workouts

Timeline

Sales Manager

Tri State Equipment
05.2025 - CurrentRead More

Senior Vice President of Sales

First Lineage Site Services
06.2023 - 04.2025Read More

Owner

Diamondback Equipment Rentals
01.2018 - 06.2023Read More

Outside Sales Representative

Mak Equipment
03.2015 - 12.2017Read More

Territory Sales Representative

H&E Equipment
01.2012 - 02.2015Read More

Northern Arizona University

Bachelor of Science (B.S.) from Marketing
Read More
Steven Makinster