Terry Cloutier
3565 Burnside Court, Phoenix
Summary
A Senior Marketing Director with 10+ years of experience working with premiere brands to define innovative marketing strategies and drive sales growth. A proven track record of collaborating with third-party agencies and in-house marketing teams to execute campaigns across digital and print channels. Adept at utilizing SEMRush, HubSpot, and Google Analytics to track campaign performance.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Director
Digital+ Solutions
01.2018 - Current
- Oversee the implementation of digital marketing campaigns, report quarterly marketing performance to management team, and successfully increase website traffic by over 200%
- Perform rigorous market research and analysis to optimize existing marketing strategies, resulting in a 10% increase in online conversions
- Lead a team of 15+ marketing specialists, define overarching marketing strategy, and coordinate with senior leadership to ensure campaign alignment with corporate goals and objectives
Digital Marketing Manager
BigHaus
06.2012 - 12.2017
- Implemented marketing tools and Google Ads to execute paid advertising campaigns on Google, resulting in a 100% increase in web traffic and a 5% click-through rate
- Utilized SEMRush to perform competitor analysis and develop an SEO strategy designed to outperform competitors, which resulted in a first page ranking on Google
- Engaged with social media followers to maintain a positive brand image and encourage customer loyalty
Education
Bachelor of Science - Business Administration
THE UNIVERSITY OF ARIZONA
Tucson, AZ06-2012
Skills
- Social Media Marketing
- Marketing Analytics
- Paid Advertising
- Corporate Branding
- Digital Marketing
Certification
- Digital Marketing Certification, The Digital Marketing Institute, 2018
- HubSpot Social Media Marketing Certification, HubSpot, 2017
Timeline
Marketing Director
Digital+ Solutions
01.2018 - Current
Digital Marketing Manager
BigHaus
06.2012 - 12.2017
- Digital Marketing Certification, The Digital Marketing Institute, 2018
- HubSpot Social Media Marketing Certification, HubSpot, 2017
Bachelor of Science - Business Administration
THE UNIVERSITY OF ARIZONA
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