Tracie Berger

• Partner with Portfolio, Product, and Demand Marketing Managers to plan, launch, and execute strategic projects and campaigns across specialized teams, including Acute & Payer, Senior Care, Federal & Strategic Advisory, and Customer Evidence.
• Successfully manage multiple projects simultaneously by prioritizing tasks based on urgency, resource availability, and alignment with organizational goals.
• Define key project criteria and collaborate with marketing stakeholders to develop and execute GTM strategies, including campaign documentation, resource planning, asset production, OKRs, and performance metrics.
• Lead cross-functional teams and agency partners to drive project lifecycles, ensuring assets are delivered on time, within scope, and within budget.
• Conduct weekly status meetings to track project health, escalate risks, resolve roadblocks, and mitigate scope creep.
• Proactively identify challenges, recommend solutions, and negotiate adjustments to maintain project momentum.
• Develop and present project dashboards and reports to stakeholders, providing transparency and actionable insights.

Workfront & Process Optimization

• Workfront SME: Led the 2022 Workfront implementation, collaborating with technical migration partners, creating project templates, and developing training materials.
• Conduct Workfront onboarding and training for marketing teams, external business units, and agency partners.
• Host weekly PMO Office Hours to address platform questions, share best practices, and optimize task execution.
• Champion PMO processes, project management methodologies, and continuous process improvement, mentoring teams to enhance efficiency and workflow documentation.

Strategic Alignment & Leadership

• Partner effectively across all organizational levels, influencing stakeholders to align on shared goals.
• Ensure project goals align with PointClickCare’s strategic objectives and contribute to key campaign initiatives and business success.
• Drive operational excellence through structured project planning, execution, and stakeholder collaboration.

• Lead the scoping, implementation, and execution of marketing initiatives across 20+ brands, spanning print, digital, social, email, radio, billboard, trade shows, and communications.
• Manage creative and digital team output while collaborating with internal and external stakeholders to ensure seamless project execution, alignment, and transparency on schedules, budgets, and timelines.
• Partner with seven national product managers and 30+ sales representatives to develop media buying strategies, optimize schedules, and enhance territory-specific marketing and communication efforts.
• Oversee the trafficking and management of creative assets for print and digital advertising, social media, webinars, podcasts, press releases, RFPs, SOWs, and external communications.
• Analyze performance metrics and KPIs to evaluate the effectiveness of multi-platform media placements and inform strategic decisions.
• Plan, administer, and report on budgets for 20+ products, ensuring efficient allocation and financial oversight.
• Proactively identify and resolve project conflicts, mitigating risks to ensure timely and successful delivery.
• Cultivate and maintain relationships with national media outlets, industry partners, and vendors to strengthen brand visibility and market reach.
• Managed multiple projects simultaneously, ensuring timely completion and high-quality output.
• Established clear lines of communication between all parties involved in projects, preventing misunderstandings or miscommunications from jeopardizing outcomes.

• Designed and implemented marketing strategies across paid social and email campaigns
• Analyzed and reported performance metrics and efficiency of campaigns and tracked ROI to planned goals
• Created new company logo and content for website
• Optimized website copy and landing pages for SEO
• Created brochures, marketing materials and tech data sheets for sales and service teams
• Facebook, Instagram and LinkedIn account management and posting
• Conducted industry market research and analyzed trends to identify new marketing opportunities
• Maintained vendor relationships and sourced new or additional vendors as necessary
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.

• Designed and executed marketing strategies for paid social media and email campaigns, optimizing performance for maximum reach and engagement.
• Analyzed campaign performance metrics, tracked ROI, and reported insights to ensure alignment with business goals.
• Developed a new company logo and created website content to enhance brand identity and online presence.
• Optimized website copy and landing pages for SEO, improving search visibility and user engagement.
• Designed brochures, marketing materials, and technical data sheets to support sales and service teams.
• Managed social media accounts (Facebook, Instagram, LinkedIn), overseeing content creation, scheduling, and engagement.
• Conducted industry market research to identify trends and uncover new marketing opportunities.
• Maintained and sourced vendor relationships, ensuring access to high-quality marketing resources and services.
• Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience.
• Developed custom hashtags for specific campaigns, increasing campaign visibility within target communities on platforms like Instagram or Twitter.