Results driven automotive management leader with a strong record of improving store profitability through disciplined sales management and consistency. Skilled in marketing and lead generation, deal making process, traffic management, inventory management, appraisal and used car acquisition, F&I process optimization, lender relations, and team development and training.
Overview
11
11
years of professional experience
Work History
Account Manager - B2B Business Development
Black Diamond Automotive LLC
01.2025 - 02.2026
Built relationships with customers and community to establish long-term business growth.
Implemented systems and procedures to increase sales.
Managed accounts to retain existing relationships and grow share of business.
Organized promotional events and interacted with community to increase sales volume.
Compiled and analyzed data to determine approaches to improve sales and performance.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Facilitated business by implementing practical networking techniques.
General Sales Manager
Volvo Cars Arrowhead
09.2022 - 12.2024
Led daily sales floor operations and personally coached, trained and held every salesperson accountable to written goals.
Reviewed individual sales opportunities with each sales rep to increase closing %, improve follow up, and tighten process discipline.
Managed all new and used inventory operations, including pricing, stocking levels, aging control and merchandising.
Purchased used inventory strategically using Manheim auctions through VAuto, Openlane, Ally SmartAuction and OEM lease returns. I appraised all trade ins and purchase units. I worked with reconditioning managers and approved all reconditioning, repairs and maintenance. I focused on fast turn units, high profitability and owner satisfaction.
Oversaw the pipeline and allocation for new car inventory, ensuring the right mix of trims, colors and high demand units were in stock.
Handled all new car ordering and model mix, days supply to forecasting objectives and maximize OEM retail availability and incentives.
Built a strong, proactive relationship with the OEM, improving a previous broken relationship and benefited from being awarded an additional $30,000 per month in Co-op for 6 months because they believed in my vision.
Took ownership of traffic management, internet, showroom, phones, service loyalty, to improve response times and appointment show ratios.
Directed daily sales operations, including desking, deal approval, trade appraisals, early manager involvement, daily forecasting, team schedules, held daily meetings, and kept communication open and high level.
Collaborated with the marketing agency to ensure accurate incentives, compliant creatives and optimized ad spend. Provided the marketing agency with current incentives and reviewed weekly reports for ad performance making adjustments when necessary. Approved all marketing campaigns before release for email blasts, radio/tv spots.
Sales Manager
Arrowhead Land Rover
02.2021 - 05.2022
Held one-on-one meetings with sales team to identify selling hurdles and offered insight into best remedy.
Implemented sales process to increase sales.
Coached and trained sales team.
Managed and drove traffic from web leads, showroom visits, service waiters, and phone calls.
Listened to sales calls and coached for improvement.
Followed up on sales teams hot prospects to generate business.
Made phone calls with the sales team to create appointments.
Used Car Director
Audi Peoria
07.2020 - 01.2021
Oversaw used vehicle reconditioning to quickly prepare for sales and safeguard stock quality.
Analyzed trade-in vehicle evaluations prior to sales agreements.
Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
Forecasted goals and objectives for sales, gross and key expenses on monthly basis.
Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
Coached sales team to drive traffic through phone and online appointments and referrals to meet or exceed sales targets.
Established performance goals for employees and provided feedback on methods for reaching those milestones.
Finance Director
Camelback Hyundai
04.2019 - 07.2020
Took over a failing finance department and rebuilt it into a high performing, compliant and profitable operation.
Recruited top performers, dramatically elevating department capability and professionalism.
Completely overhauled the finance process and deal flow, eliminating bottlenecks and raising efficiency.
Built a strong relationship with the floorplan/captive lender, that was previously broken. Resulting in more deals bought and higher sup prime approvals.
Raised back end PVR from $900 to $2800, a transformational swing in store profitability
Implemented digital contracting reducing errors, speeding up funding and improving customer experience.
Achieved zero contracts-in-transit at month end, month after month.
Developed and promoted finance managers who were advanced to higher roles under my leadership.
Personally took turns on tough customers to increase sales volume and close deals.
Sales Manager
Camelback Kia
11.2018 - 04.2019
Managed a sales team of 15 sales reps
Handled inbound phone opportunities to secure sales appointments
Reviewed and implemented daily tasks as opening or closing sales manager
Followed up on overnight internet web leads and assigned to sales team on round robin
Held sales staff accountable for daily tasks on outbound phone calls, emails and videos
Structured car deals to lender programs and got involved early with customers to ensure closing the deal and customer satisfaction
Finance Manager
Camelback Vollkswagen
11.2014 - 10.2016
Assisted customers with completing loan applications and other paperwork.
Identified opportunities to cross-sell and upsell loan products to customers.
Negotiated loan terms and conditions with customers to secure best deal.
Ran PVR over $2500 a month consistently
Managed my own deal flow in an exceptional manner to where I was promoted to a deal flow manager and incentivized to help the teams deal flow
Expert on sub prime lending and was sought out by sales desk for consultation
Skills
Traffic Management
Deal Closer
Efficient phone sales/appointment generator
Training and Sales Development
Forecasting and month end strategy
Employee recruitment
OEM relationship building
Lender relationship building
Time management
High attention to detail
Enforcing and managing expectations
Knowledge on deal structure and lender programs
Submitting deals for credit approval
Compliance Specialist
Auction access ID and licensed for wholesaling
Recon planning and merchandising oversight
Coordinating with marketing agencies for digital traffic, conversions SRP/VDP optimization and strategies
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