Tughra Musayeva

Internal Innovations

• Lead the corporate incubator and accelerator program, aiming to accelerate 100 innovative ideas annually across various sectors within the holding.
• Develop and oversee community building and educational programs tailored for Innovation Champions and Corporate Sponsors, enhancing the innovation ecosystem within the organization.
• Coordinate exchange trips and foster experience sharing initiatives to bolster collaboration and learning among the Innovation Community.

External Innovations

• Produce strategic intelligence reports to guide and inform Pasha Holding’s companies on emerging industry trends and innovations.
• Spearhead the scouting and engagement of promising startups, aligning with Pasha Group’s strategic interests and growth objectives.
• Manage the InMerge Venture Fund, focusing on co-investments on pre-seed and seed stage startups that propel the group's long-term innovation goals.

Events and Experience

• Organize the annual Hackathon, fostering a culture of creativity and problem-solving within and beyond the organization.
• Lead the planning and execution of the InMerge Innovation Summit, a landmark event that convenes industry leaders, startups, investors, corporates and ecosystem players to explore and exchange cutting-edge ideas.

• Developing and executing a comprehensive program that supports the growth and development of internal startups and entrepreneurship initiatives
• Designing, implementing, and managing educational programs related to innovation and entrepreneurship
• Building an innovation community and culture through the ongoing supply of news, updates and organizing events
• Key achievements :
• Enhancement of Kickbox Program
• Implemented significant structural and educational enhancements, including a new mentorship system and robust progress tracking, transforming Kickbox into a high-quality corporate incubation program and increasing the number of teams advancing to the accelerator/testing stage from 2-3 annually to 15
• Innovation Framework Development
• Creation and implementation of a comprehensive innovation framework designed to guide and standardize innovation processes across all Strategic Assets, that streamlined the integration of innovative practices across all corporate entities, enhancing strategic alignment and operational efficiency
• Stakeholder Management and Community Building
• Managed critical stakeholder relationships by conducting regular strategic meetings and fostering a robust community of innovation champions and corporate sponors
• Metrics and Impact Reporting
• Established a comprehensive metrics system to track and report the impact of innovation programs.

• Supervise and mentor senior-year students in developing and researching new business ideas to close market gaps
• Guide students through the idea development, initial research, and CustDev process
• Assist in product development, go-to-market strategy, financial and operational strategy, and implementation plan
• Details
• Baku
• Azerbaijan

Digital Teaching and Learning Accredited Practitioner Facilitator by Blackboard Academy

• Accomplishments: Developed a Digital Marketing course out of scratch. The syllabus of the course combines both theoretical and practical components of the field.
• Teaching experience: Social Media Marketing, Digital Marketing, Principles of Marketing, International Business,International Marketing, Marketing Management

• Business Consultant for a vast number of SMEs and organizations (among the biggest ones PwC, USAID-funded projects, ASAN services, and others
• Analyzing company-specific problems based on the internal data and developing recommendations;
• Designing and implementing market research projects to address the issue of concern;
• Collecting primary customer data through interviews, focus group discussions as well as surveys;
• Developing various market strategies for products at different stages of PLC;
• Initiating and implementing result monitoring strategies;
• Testing the new product concepts in focus groups and identifying the areas for improvement;
• Working with multiple stakeholders in the companies to conduct need assessments and provide training for the different cohorts with subsequent evaluation of performance and suggestions for further areas of improvement

• Founded a telemedicine start-up to improve access to healthcare;
• Developed MVP and initial traction;
• Developed product and go-to-market strategy and launched the product;
• Signed partnership with 40 + international partners

• Managing Google Search and YouTube ads;
• A/B testing of the ads;
• Build and test different audience segments;
• Perform cohort analysis;
• Developing conversion optimization strategy at end of each campaign cycle;
• Developing textual and visual content to test during the ads campaign;
• Reporting of the performance of the ads;
• Developing strategies to increase ROAS of the ads.

• Organized workshops and seminars to facilitate knowledge exchange among scholars from diverse backgrounds and disciplines.
• Organized and participated in outreach events aimed at promoting public understanding of scholarly research and its implications for society.
• Collaborated with fellow scholars for interdisciplinary research projects, resulting in high-quality publications and presentations.
• Led successful collaborations across institutions, resulting in joint publications or externally funded research grants.
• Developed strong partnerships with industry professionals, fostering collaboration between academia and the private sector for mutual benefit.