Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
Generic

Ulzhalgas Chymyrbayeva

Almaty

Summary

Dynamic marketing executive with a strong background in e-commerce strategies and team development. Expert in building KPI frameworks, performing competitive analysis, and executing strategies that drive brand growth and customer engagement. Proficient in managing budgets, optimizing workflows, and fostering cross-functional collaboration to meet strategic goals and maximize profitability.

Overview

14
14
years of professional experience

Work History

Chief Marketing Officer

Azpul BOKT
02.2024 - Current
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
  • Coordinated teams of design and implementation professionals to manage all project objectives.

Media Director

RG Brands Kazakhstan
10.2023 - 12.2023
  • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
  • Discussed marketing goals with clients to identify needs and articulate details to marketing team.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Collected information about kinds of audiences targeted by different media and approximate size each group.
  • Negotiated rates with media sales companies.
  • Updated team protocols to streamline marketing procedures and optimize promotion releases.

Marketing and Communication Director

Kcell JSC
04.2021 - 10.2023
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Improved app visibility through development and implementation of SEO strategies.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Coordinated with design and media teams to develop high-quality creative assets.

Executive Director

Top Media Group
11.2019 - 04.2021
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Managed financial, operational and human resources to optimize business performance.
  • Oversaw divisional marketing, advertising and new product development.

Media Director

ROI Group
11.2018 - 04.2021
  • Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
  • Handled external communications with media and public relations professionals.
  • Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
  • Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
  • Used environmentally-conscious marketing strategies for traditional products.

Media Group Head

DASM Group, Rating Point/MediaCom
10.2013 - 11.2018
  • Identified issues, analyzed information and provided solutions to problems.
  • Developed and maintained courteous and effective working relationships.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Delivered services to customer locations within specific timeframes.
  • Passionate about learning and committed to continual improvement.

PR and Media Manager

SHAHAR (Hit TV, Radio Energy FM)
08.2012 - 09.2013
  • Oversaw company media budget, increasing cost efficiency and sales.
  • Managed company social media pages and increased social media presence, monitoring user engagement.
  • Managed editorial calendars and rescheduled PR events and meetings.

Junior Auditor

Serpin Audit
10.2011 - 03.2013
  • Executed audit phases and entered data into accounting software for analysis.
  • Adapted plans and schedules to meet changing priorities of work objectives, resources and workload demands.

Education

MBA -

IMISP
Saint Petersburg
06-2024

Bachelor of Science - Accounting And Auditing

Al-Farabi Kazakh National University
Almaty, Kazakhstan
06-2012

Skills

  • E-commerce strategies
  • Establishing KPI metrics
  • Competitive analysis
  • Merchandising strategies
  • Team development
  • Communication management

Languages

English
Upper intermediate (B2)
Russian
Bilingual or Proficient (C2)
Kazakh
Bilingual or Proficient (C2)
Azerbaijani
Beginner (A1)

Interests

I enjoy exploring consumer behavior trends, participating in creative workshops, and following the latest innovations in e-commerce Outside of work, I’m interested in fitness, psychology, and personal development — I believe that a curious and active mind drives professional growth

Timeline

Chief Marketing Officer

Azpul BOKT
02.2024 - Current

Media Director

RG Brands Kazakhstan
10.2023 - 12.2023

Marketing and Communication Director

Kcell JSC
04.2021 - 10.2023

Executive Director

Top Media Group
11.2019 - 04.2021

Media Director

ROI Group
11.2018 - 04.2021

Media Group Head

DASM Group, Rating Point/MediaCom
10.2013 - 11.2018

PR and Media Manager

SHAHAR (Hit TV, Radio Energy FM)
08.2012 - 09.2013

Junior Auditor

Serpin Audit
10.2011 - 03.2013

MBA -

IMISP

Bachelor of Science - Accounting And Auditing

Al-Farabi Kazakh National University

Similar Profiles

CREATE PROFILE
Ulzhalgas Chymyrbayeva