Summary
Overview
Work History
Education
Skills
Interests
Timeline
Pepsico Ring Of Honor 2019
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Victor Arrington

Victor Arrington

Gilbert

Summary

Dynamic On Premise Sales Manager with a proven track record at Hensley Beverage Company, excelling in territory management and relationship building. Achieved consistent revenue growth by implementing strategic sales plans and leading a high-performing team. Known for exceptional communication and problem-solving skills, driving brand visibility and client satisfaction through impactful promotional campaigns.

Overview

15
15
years of professional experience

Work History

On Premise Sales Manager

Hensley Beverage Company
Gilbert, AZ
12.2023 - Current
  • Develop and implement strategic sales plans to increase market share in on-premise accounts.
  • Train and mentor sales team members to enhance product knowledge and customer service skills.
  • Collaborate with suppliers to optimize inventory levels and ensure timely product delivery.
  • Analyze market trends and competitive landscape to identify growth opportunities for key brands.
  • Manage multiple on premise key account chains.
  • Conduct regular account reviews to assess performance, resolve issues, and strengthen client relationships.
  • Organize promotional events and tastings to drive brand awareness and consumer engagement in bars and restaurants.
  • Establish strong partnerships with local businesses to enhance product visibility and drive sales growth.
  • Contribute significantly to annual revenue growth by identifying upsell opportunities within existing accounts and successfully closing deals.
  • Implement effective promotional campaigns, partnering with marketing teams to create impactful materials that drove awareness and generated leads.
  • Lead contract negotiations, resulting in favorable terms for the company while maintaining positive relationships with clients.
  • Exceed monthly sales quotas consistently through proactive prospecting, securing new business opportunities within targeted segments.
  • Collaborate with cross-functional teams to develop pricing strategies that maximized profitability while maintaining competitive edge.
  • Manage a high-performing sales team, providing coaching and guidance to improve overall performance and achieve targets.

On Premise Sales Representative

Hensley Beverage Company
Gilbert, AZ
03.2022 - 12.2023
  • Developed and maintained relationships with key accounts to drive sales growth.
  • Executed promotional events to increase brand visibility and customer engagement.
  • Analyzed sales data to identify trends and adjust strategies for optimal performance.
  • Provided exceptional customer service, resolving issues promptly to maintain client satisfaction.
  • Expanded customer base through targeted prospecting and effective networking.
  • Provided exceptional customer service to ensure repeat business from satisfied clients.
  • Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
  • Increased sales by establishing and maintaining strong relationships with key clients.
  • Collaborated with marketing team to create engaging promotional campaigns that drove sales growth.
  • Performed regular reviews of account portfolios to identify upselling opportunities that led to increased revenues.
  • Addressed customer concerns promptly and professionally, resolving issues efficiently while maintaining satisfaction levels.
  • Delivered informative product presentations for clients, resulting in increased product knowledge and sales.
  • Served as a knowledgeable resource for customers by staying current on industry trends and product offerings.
  • Achieved consistent growth in market share by monitoring competitor activity and adjusting strategies accordingly.
  • Implemented data-driven approach to analyzing sales trends, enabling informed decision-making on future initiatives.
  • Conducted regular client visits to maintain relationships, foster loyalty, and identify new opportunities for revenue growth.
  • Delivered orders to customers to drive full satisfaction.
  • Used excellent listening and problem-solving skills to work with customers and quickly resolve concerns.
  • Immediately addressed problems with customers to promote speedy resolution.
  • Developed strong customer base through efficient and reliable service.

Customer Development Representative

PepsiCo
Phoenix, AZ
02.2020 - 03.2022
  • Negotiated and secured annual contracts with independent convenience and gas stations.
  • Supported small format sales reps in implementing new cooler placements and enhancing point-of-sale display effectiveness.
  • Executed sales strategies and constructed engaging product displays.
  • Executed strategic resets to enhance product visibility and sales.
  • Coordinated with small format team leads to streamline daily activities and optimize sales representative effectiveness.
  • Designed and implemented cooler sets to support top performers' strategic initiatives and optimize product placement.

DSD Sales Representative

Tropicana Chilled DSD
Chandler, AZ
07.2011 - 02.2020
  • Sold, delivered, and merchandised an account base for Pepsi's perishable portfolio, focusing on large format and foodservice accounts.
  • Elevated GCU to the top-ranked university nationwide for Tropicana Chilled products.
  • Managed an extensive customer base, including Phoenix, Prescott, and Yuma.

Education

High School Diploma -

Mountain Rose Academy
Tucson, AZ
05-2003

Skills

  • Territory management
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Time management
  • Attention to detail
  • Reliability
  • Excellent communication
  • Organizational skills
  • Team leadership
  • Relationship building
  • Goal setting and achievement
  • Self motivation
  • Professionalism

Interests

  • Gym Workouts
  • Golf
  • Stand-up Paddleboarding (SUP)
  • I participate in various sports activities for physical activity, camaraderie, and personal growth
  • Road Trips with my wife
  • Personal Development and Self-Improvement

Timeline

On Premise Sales Manager

Hensley Beverage Company
12.2023 - Current

On Premise Sales Representative

Hensley Beverage Company
03.2022 - 12.2023

Customer Development Representative

PepsiCo
02.2020 - 03.2022

DSD Sales Representative

Tropicana Chilled DSD
07.2011 - 02.2020

High School Diploma -

Mountain Rose Academy

Pepsico Ring Of Honor 2019

Awarded the Pepsico Ring Of Honor in 2019 for top sales performance globally, by growing Grand Canyon University to the #1 University in the country for Tropicana Chilled DSD. 

Victor Arrington