Summary
Overview
Work History
Education
Skills
Interests
Timeline
Pepsico Ring Of Honor 2019
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Victor Arrington

Victor Arrington

Gilbert

Summary

Dynamic On Premise Sales Manager with a proven track record at Hensley Beverage Company, excelling in territory management and relationship building. Achieved consistent revenue growth by implementing strategic sales plans and leading a high-performing team. Known for exceptional communication and problem-solving skills, driving brand visibility and client satisfaction through impactful promotional campaigns.

Overview

15
15
years of professional experience

Work History

On Premise Sales Manager

Hensley Beverage Company
12.2023 - Current
  • Develop and implement strategic sales plans to increase market share in on-premise accounts.
  • Train and mentor sales team members to enhance product knowledge and customer service skills.
  • Collaborate with suppliers to optimize inventory levels and ensure timely product delivery.
  • Analyze market trends and competitive landscape to identify growth opportunities for key brands.
  • Manage multiple on premise key account chains.
  • Conduct regular account reviews to assess performance, resolve issues, and strengthen client relationships.
  • Organize promotional events and tastings to drive brand awareness and consumer engagement in bars and restaurants.
  • Establish strong partnerships with local businesses to enhance product visibility and drive sales growth.
  • Contribute significantly to annual revenue growth by identifying upsell opportunities within existing accounts and successfully closing deals.
  • Implement effective promotional campaigns, partnering with marketing teams to create impactful materials that drove awareness and generated leads.
  • Lead contract negotiations, resulting in favorable terms for the company while maintaining positive relationships with clients.
  • Exceed monthly sales quotas consistently through proactive prospecting, securing new business opportunities within targeted segments.
  • Collaborate with cross-functional teams to develop pricing strategies that maximized profitability while maintaining competitive edge.
  • Manage a high-performing sales team, providing coaching and guidance to improve overall performance and achieve targets.

On Premise Sales Representative

Hensley Beverage Company
03.2022 - 12.2023
  • Developed and maintained relationships with key accounts to drive sales growth.
  • Executed promotional events to increase brand visibility and customer engagement.
  • Analyzed sales data to identify trends and adjust strategies for optimal performance.
  • Provided exceptional customer service, resolving issues promptly to maintain client satisfaction.
  • Expanded customer base through targeted prospecting and effective networking.
  • Provided exceptional customer service to ensure repeat business from satisfied clients.
  • Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
  • Increased sales by establishing and maintaining strong relationships with key clients.
  • Collaborated with marketing team to create engaging promotional campaigns that drove sales growth.
  • Performed regular reviews of account portfolios to identify upselling opportunities that led to increased revenues.
  • Addressed customer concerns promptly and professionally, resolving issues efficiently while maintaining satisfaction levels.
  • Delivered informative product presentations for clients, resulting in increased product knowledge and sales.
  • Served as a knowledgeable resource for customers by staying current on industry trends and product offerings.
  • Achieved consistent growth in market share by monitoring competitor activity and adjusting strategies accordingly.
  • Implemented data-driven approach to analyzing sales trends, enabling informed decision-making on future initiatives.
  • Conducted regular client visits to maintain relationships, foster loyalty, and identify new opportunities for revenue growth.
  • Delivered orders to customers to drive full satisfaction.
  • Used excellent listening and problem-solving skills to work with customers and quickly resolve concerns.
  • Immediately addressed problems with customers to promote speedy resolution.
  • Developed strong customer base through efficient and reliable service.

Customer Development Representative

PepsiCo
02.2020 - 03.2022
  • Negotiated and secured annual contracts with independent convenience and gas stations.
  • Supported small format sales reps in implementing new cooler placements and enhancing point-of-sale display effectiveness.
  • Executed sales strategies and constructed engaging product displays.
  • Executed strategic resets to enhance product visibility and sales.
  • Coordinated with small format team leads to streamline daily activities and optimize sales representative effectiveness.
  • Designed and implemented cooler sets to support top performers' strategic initiatives and optimize product placement.

DSD Sales Representative

Tropicana Chilled DSD
07.2011 - 02.2020
  • Sold, delivered, and merchandised an account base for Pepsi's perishable portfolio, focusing on large format and foodservice accounts.
  • Elevated GCU to the top-ranked university nationwide for Tropicana Chilled products.
  • Managed an extensive customer base, including Phoenix, Prescott, and Yuma.

Education

High School Diploma -

Mountain Rose Academy
Tucson, AZ
05-2003

Skills

  • Territory management
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Time management
  • Attention to detail
  • Reliability
  • Excellent communication
  • Organizational skills
  • Team leadership
  • Relationship building
  • Goal setting and achievement
  • Self motivation
  • Professionalism

Interests

  • Gym Workouts
  • Golf
  • Stand-up Paddleboarding (SUP)
  • I participate in various sports activities for physical activity, camaraderie, and personal growth
  • Road Trips with my wife
  • Personal Development and Self-Improvement

Timeline

On Premise Sales Manager

Hensley Beverage Company
12.2023 - Current

On Premise Sales Representative

Hensley Beverage Company
03.2022 - 12.2023

Customer Development Representative

PepsiCo
02.2020 - 03.2022

DSD Sales Representative

Tropicana Chilled DSD
07.2011 - 02.2020

High School Diploma -

Mountain Rose Academy

Pepsico Ring Of Honor 2019

Awarded the Pepsico Ring Of Honor in 2019 for top sales performance globally, by growing Grand Canyon University to the #1 University in the country for Tropicana Chilled DSD. 

Victor Arrington