Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Vincent Oloo

SEO SPECIALIST | WEB CONTENT WRITER | EDITOR | ARTICLE WRITER | CONTENT STRATEGIST
Nairobi,Kenya

Summary

I am a highly skilled Content Writer and Editor with over five years of experience helping clients across diverse industries, including technology, e-commerce, health, finance, and education, grow their online presence through strategic SEO-driven content and planning. I specialize in crafting web content, blog posts, product descriptions, and long-form content that ranks on Google, builds authority, and connects with the target audience. I work closely with clients to understand their brand voice, audience, and business goals. From there, I deliver clear, compelling, and optimized content that enhances visibility and drives engagement. Through quality content and timely delivery, I have helped more companies to like write web content, boost organic traffic by 25%, improve conversion rates by 10%, and increase client retention. My approach combines in-depth research, SEO best practices, and content strategy to ensure every piece I deliver is purposeful and aligned with the client's objectives. Whether working independently or with cross-functional teams, I bring a professional, proactive, and results-driven mindset to every project. Experienced with managing editorial teams and overseeing content strategy. Utilizes advanced editorial skills to ensure production of high-quality content that aligns with brand voice. Track record of fostering collaboration and meeting evolving project demands effectively.

Overview

7
7
years of professional experience
5
5
years of post-secondary education
2
2
Certifications

Work History

Senior SEO Specialist | SEO Strategist

Upwork
San Francisco, CA 94107 United States
03.2020 - Current
  • Completed over 100 content and copywriting projects for clients across the health, lifestyle, e-commerce and SaaS industries within the set deadline.
  • Specialized in crafting blog posts, product descriptions, landing pages, and email copy optimized for engagement and SEO.
  • Increasing website conversion rates by 10% through targeted content strategies and SEO optimization focused on on-page and off-page.
  • Managed projects independently using tools like Google Docs, Trello and Slack for client collaboration.
  • Increased keyword rankings through diligent research and optimizing on-page elements.
  • Streamlined internal linking structures within websites for better navigation and indexing by search engines.
  • Developed long-term SEO strategies aligned with company goals to achieve sustainable growth in organic search rankings and traffic.

SEO Specialist

Digital Edge Marketing
Jacsonville, U.S
02.2024 - 03.2025
  • Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
  • The website's SEO strategy led to a 25% increase in organic traffic each year.
  • Worked side by side with developers to implement SEO methods, so the site pages could load forty percent quicker.
  • Researched all necessary keywords, leading to an increase in search engine results for target keywords by 35% in only eight months.
  • In partnership with the campus team, I created interesting content that helped increase user engagement by 20%.
  • Employed Google Analytics and Site, prove, spotting room for improvements in SEO.
  • Conducted comprehensive keyword research for targeted content creation and optimization.

SEO Specialist

WebFX
Philadelphia, Pennsylvania
02.2024 - 03.2025

Managed SEO campaigns for diverse clients.

  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
  • Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
  • Developed and executed effective SEO campaigns that increased organic traffic by 30%.
  • Used tools like Screaming Frog, SEMrush, and Google Analytics among others to track and report on campaign performance metrics.

Senior Editor

Codeless
Dordrecht, Netherlands
04.2024 - 10.2024
  • Developed and executed content strategies for 10+ clients in consumer products and technology niches, focusing on hybrid technology and cloud solutions, resulting in an average 25% increase in organic traffic within 6 months
  • Produced over 50 high-quality blogs, whitepapers, and case studies on cloud computing, hybrid tech, and emerging consumer technologies, driving a 30% boost in client engagement and lead generation.
  • Collaborated with cross-functional teams including product, engineering, and marketing to ensure content technical accuracy and relevance, contributing to a 20% improvement in content approval rates and client satisfaction in rapidly evolving tech environments.
  • Managed content calendars and ensured timely delivery of client projects, consistently meeting deadlines while maintaining high standards of quality.
  • Enhanced publication quality by implementing rigorous editing and proofreading processes.

Web Content Writer

Simplilogic
India
02.2023 - 03.2024
  • Boosted website traffic by 50% through the creation of engaging, SEO-optimized content across blogs, landing pages, and social media platforms, resulting in improved user engagement and lower bounce rates.
  • Collaborating with product teams to ensure content accuracy and relevance, aligning with the latest innovations in LED display technology.
  • Worked closely with design team to create visually appealing graphics accompanied by captivating captions for digital advertising campaigns.
  • Optimized website content for SEO, targeting industry-specific keywords and increasing organic traffic by 35% within three months, improving search engine rankings for 10+ core service pages.
  • Formatted and proofread 100+ documents to meet strict publishing standards, ensuring 100% accuracy and consistency in final submissions across multiple platforms.
  • Developed and implemented a consistent brand voice across all web content, increasing brand recognition and content engagement by 30%, while maintaining tone consistency across 200+ pages.

Senior Writer

Originality
Ontario, Canada
01.2023 - 01.2024
  • Developed and refined algorithms to accurately differentiate between human-written and AI-generated content, enhancing the product's ability to flag AI content effectively.
  • Conducted thorough testing across 5+ phases of the product, evaluating performance metrics such as accuracy (up to 92%), precision (89%), and recall (87%) in identifying AI content, which led to iterative improvements.
  • Gathered and analyzed feedback from over 100 users during testing phases, leading to a 30% increase in interface usability and clearer presentation of flagged content, which improved user satisfaction and actionable insight clarity.
  • Updated detection methods regularly to adapt to the evolving landscape of AI content generation, ensuring the product remained effective against new AI models and writing styles.

Freelance Writer

Quora & Medium
Nairobi, Kenya
05.2018 - 01.2024
  • Published 150+ articles on personal development, travel and lifestyle with 1k+ followers.
  • Promoted content through social media, resulting in a 30% increase in audience engagement and interaction.
  • Built an online presence and attracted new freelance opportunities through writing.
  • Engaged with readers and fellow writers, fostering a network that increased collaboration and content sharing by 40%.
  • Followed company policies and editorial guidelines to craft thorough, well-written content.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

Writer

Optimize Press
London, United Kingdom
10.2022 - 02.2023
  • Increased inbound leads by 30% in Q4 2023 by creating a high-converting content funnel focused on landing pages, sales funnels and WordPress plugin tutorials tailored to digital marketers.
  • Developed competitive analysis content, highlighting Optimize Press' advantages over major course platforms, driving increased product awareness and engagement.
  • Collaborated with product teams to align messaging with campaign objectives.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

Senior Writer And Editor

WordAgents
Brightwaters, New York
01.2021 - 01.2022
  • Crafted engaging content for clients across diverse niches, including food recipes and AI technology, tailoring writing style to suit each industry's audience.
  • Produced high-quality blog posts and articles on AI advancements, automation, and their applications across industries, driving traffic and engagement.
  • Created detailed and SEO-optimized food recipe content for 15+ clients, boosting website visibility and increasing audience engagement by an average of 40% within 3 months in the food blogging niche.
  • Managed multiple 3 client projects simultaneously, ensuring timely delivery of well-researched and compelling content across various niches.
  • Contributed to editorial planning meetings by suggesting relevant topics based on current trends and industry developments.

Education

Bachelor of Arts - Criminology and Forensic Science

Kenyatta University
Kenya
09.2020 - 04.2023

Bachelor of Arts - English Literature

University of Nairobi
Kenya
09.2017 - 06.2020

Skills

  • Keyword Research and Mapping

  • On-page and Technical SEO

  • Link Building and Outreach

  • Google Search Console and Analytics

Content Optimization (WordPress)

Competitor Analysis

  • Local SEO and International SEO

  • SEO Reporting and Strategy

  • Content Formatting

  • Digital Marketing

  • Google Analytics

  • Content Formatting

SEO

Keyword Optimization

Certification

SEO Fundamentals- SEMrush Academy

Timeline

Senior Editor

Codeless
04.2024 - 10.2024

SEO Specialist

Digital Edge Marketing
02.2024 - 03.2025

SEO Specialist

WebFX
02.2024 - 03.2025

Web Content Writer

Simplilogic
02.2023 - 03.2024

Senior Writer

Originality
01.2023 - 01.2024

Writer

Optimize Press
10.2022 - 02.2023

Content Marketing Certification- Hubspot Academy

10-2021

Senior Writer And Editor

WordAgents
01.2021 - 01.2022

Bachelor of Arts - Criminology and Forensic Science

Kenyatta University
09.2020 - 04.2023

Senior SEO Specialist | SEO Strategist

Upwork
03.2020 - Current

SEO Fundamentals- SEMrush Academy

02-2020

Freelance Writer

Quora & Medium
05.2018 - 01.2024

Bachelor of Arts - English Literature

University of Nairobi
09.2017 - 06.2020
Vincent OlooSEO SPECIALIST | WEB CONTENT WRITER | EDITOR | ARTICLE WRITER | CONTENT STRATEGIST