Virginia Corona
Flagstaff
Summary
Dynamic Regional Director of Sales with expertise in strategic planning and revenue growth. Proven track record in national account management and team leadership, maximizing performance across multi-property portfolios.
Overview
9
9
years of professional experience
Work History
Regional Director of Sales
NCG Hospitality
Phoenix, Arizona
05.2023 - 06.2026
- Represented a portfolio of four hotels totaling 552 guestrooms, including two Hilton and two Marriott select service and extended stay properties
- Developed and execute strategic sales plans focused on increasing ADR, RevPar, and market share across the portfolio
- Managed key national and corporate accounts including nationally recognized companies including Applied Materials, Tokyo Electron, Lam Research, Honeywell, WL GORE, USAA, PetSmart, In n Out Burger, Chick Fil A, Yamaha, and Amazon
- Built an in depth understanding of the semiconductor industry including fabrication processes, expansion phases, supplier networks, and project timelines, enabling highly targeted business development strategies that expanded corporate market share
- Partnered with GM's, Revenue Managers, and property leadership to develop annual budgets, forecasting strategies, and revenue initiatives
- Built long term relationships with corporate travel managers, meeting planners, executive decision makers to maximize account production
- Identified new business through prospecting, networking, site visits, and strategic sales initiatives
- Coach and support hotel sales team while collaborating across operations, marketing, and revenue management
- Delivered executive level monthly and quarterly business reviews to the VP of Sales & Marketing and hotel ownership, providing strategic analysis of market trends, STAR reports, competitive positioning, revenue management, key wins, growth opportunities, and actionable recommendations to drive portfolio performance
General Manager
Hotel Management Group
Phoenix, AZ
07.2021 - 05.2023
- Directed all hotel operations, financial performance, guest satisfaction, and team development
- Managed departmental leaders across front office, housekeeping, maintenance, food & beverage, and sales
- Oversaw budgeting, labor management, forecasting, and expense controls to maximize profitability
- Partnered with DOS to increase revenue while improving operational execution
- Maintained brand standards and consistently delivered exceptional guest experiences
- Implemented staff training programs, enhancing team performance and operational efficiency.
Director of Sales
Hotel Management Group
Phoenix, AZ
05.2017 - 07.2021
- Represented a portfolio of hotels totaling 231 guestrooms, including both Marriott and IHG branded hotels.
- Led all corporate, group, government, leisure, and catering sales efforts
- Developed annual sales and marketing plans that drove occupancy and revenue growth
- Negotiated high value corporate contracts while maximizing ADR and RevPAR performance
- Analyzed market trends to identify new business opportunities and adjust strategies accordingly.
- Built long term relationships with key accounts, community partners, and national organizations
- Collaborated with revenue management to optimize pricing strategies and market positioning
- Presented forecasting, sales performance, and business development strategies to ownership and executive leadership.
- Mentored and trained sales team members, enhancing their product knowledge and sales techniques.
Education
High School Diploma -
North High School
Phoenix, Arizona Skills
Strategic Sales Leadership
Multi Property Portfolio Management
Revenue Growth & Market Expansion
Budgeting & Forecasting
Revenue Management Strategy
National Account Management
Contract Negotiation
Market Analysis
Team Leadership
Performance Coaching
Hotel Operations Management
Delphi
Hilton Systems
Marriott Systems
IHG Systems
Quickbooks
Accomplishments
2024 NCG Hospitality Company Awards
Highest Overage in Corporate Negotiated to Budget Segment
Homewood Suites - Highest performance across the entire NCG Hospitality portfolio (30 hotels)
Highest Year over Year ADR Growth
Hampton Inn & Suites 7.3% ADR Growth across the entire NCG Hospitality portfolio (30 hotels)
Highest RevPAR Index Growth
Hampton Inn & Suites 16.1% RPI Growth Year over Year across the entire NCG Hospitality portfolio (30 hotels)
Timeline
Regional Director of Sales
NCG Hospitality
05.2023 - 06.2026
General Manager
Hotel Management Group
07.2021 - 05.2023
Director of Sales
Hotel Management Group
05.2017 - 07.2021
High School Diploma -
North High School