Summary
Overview
Work History
Education
Skills
Timeline
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Will Pretty III

Phoenix

Summary

Dynamic eCommerce and marketing professional with over 6 years of experience driving substantial growth across Amazon and various digital marketplaces. Proven track record of achieving multimillion-dollar sales increases through innovative product bundling, strategic content optimization, and high-impact advertising campaigns that enhance ROAS and elevate top-line revenue. Proficient in Amazon Seller Central, ChannelAdvisor, and digital advertising, with a strong focus on catalog management, SEO, and conversion optimization. Recognized for fostering collaboration as a leader and mentor, building high-performing teams, strengthening cross-functional partnerships, and consistently delivering measurable business results.

Overview

7
7
years of professional experience

Work History

Senior Marketplace Analyst

Leslie’s Poolmart, Inc.
12.2022 - Current
  • Drove $2M+ annual incremental sales growth by optimizing product content and running A/B tests.
  • Built and launched strategic product bundles generating $5M+ in year-to-date sales, improving gross margin and order value.
  • Serve as subject matter expert in Amazon Seller Central and ChannelAdvisor—catalog management, troubleshooting errors, and creating compliant variation structures.
  • Mentor junior analysts and interns, accelerating onboarding and knowledge transfer.
  • Developed scalable reporting frameworks (IDQ Hawk reports, Content Audit Checklists) to evaluate listing health and drive strategic decisions.
  • Implemented process improvements that increased efficiency in order fulfillment and customer service operations.
  • Conducted market research to inform strategic decision-making and enhance competitive positioning.
  • Increased efficiency by streamlining data analysis processes and implementing automation tools.

Marketplace Analyst

Leslie’s Poolmart, Inc.
04.2020 - 12.2022
  • Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
  • Enhanced customer satisfaction rates through detailed analysis of customer feedback data and subsequent improvements in service offerings.
  • Streamlined data collection methods to improve speed and accuracy of analysis.
  • Managed multiple projects simultaneously while adhering to strict deadlines and quality standards.
  • Enhanced report accuracy, conducting thorough data audits on regular basis.
  • Streamlined reporting processes, significantly reducing time required to generate insights.

Amazon Product & Marketing Manager

Mount-It
10.2018 - 04.2020
  • Balanced advertising budget and campaigns bids, optimized SEO strategy leading to improved ROAS and top line sales.
  • Developed and implemented comprehensive marketing strategies to enhance brand visibility and market reach.


Digital Marketing Intern

Ocio Experience
05.2018 - 07.2018
  • Developed and executed social media marketing campaigns to enhance brand awareness..
  • Assisted in creating engaging content for various digital platforms to drive audience interaction.
  • Gained international experience in marketing and communications.
  • Prepared weekly updates and reports to track growth and success rates of marketing campaigns.

Education

Bachelor of Science - Marketing

Northern Michigan University
Marquette, MI

Skills

  • Amazon Seller Central & Vendor Central
  • ChannelAdvisor platform management
  • SEO & content optimization
  • Product bundling & merchandising strategy
  • eCommerce analytics & reporting
  • Digital advertising (PPC, sponsored ads)
  • A/B testing & conversion optimization
  • Cross-functional collaboration & mentoring

Timeline

Senior Marketplace Analyst

Leslie’s Poolmart, Inc.
12.2022 - Current

Marketplace Analyst

Leslie’s Poolmart, Inc.
04.2020 - 12.2022

Amazon Product & Marketing Manager

Mount-It
10.2018 - 04.2020

Digital Marketing Intern

Ocio Experience
05.2018 - 07.2018

Bachelor of Science - Marketing

Northern Michigan University

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Will Pretty III