YESHWANTH K A
Tempe
Summary
Results-driven Paid Media Specialist with 8 years of experience in digital advertising, data analytics, and performance marketing. Expertise in Google Ads, Meta, YouTube, and other digital platforms, with a strong background in budget management, campaign optimization, and data-driven decision-making. Proven ability to scale ad budgets, optimize conversion funnels, and drive high ROI. Skilled in Google Sheets, Hyros, and analytics tools to provide actionable insights. Holds a Master’s in Data Analytics from a U.S. university. Extensive experience in managing high-budget marketing campaigns, including 3.5 years of focused advertising for coaching businesses and real estate courses
Overview
11
11
years of professional experience
Work History
Sr. Paid Media Analyst
New Reach Education
Tempe
08.2024 - Current
- Campaign Strategy and Management: Develop, implement, and manage data-driven paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. Collaborate with marketing and creative teams to align campaign objectives and messaging
- Performance Analysis: Monitor and analyze the performance of paid media campaigns, including click-through rates, conversion rates, and other key performance indicators (KPIs). Identify trends, insights, and opportunities for improvement
- A/B Testing: Conduct rigorous A/B tests to optimize ad creatives, copy, and landing pages. Use data insights to make informed decisions and continuously improve campaign performance
- Budget Allocation: Work closely with the marketing leadership team to allocate budgets effectively across various paid media channels, ensuring maximum ROI and alignment with overall marketing objectives
- Data Analysis and Reporting: Create regular performance reports, providing actionable insights and recommendations to stakeholders. Present findings to the marketing team and senior management
- Collaboration: Collaborate with cross-functional teams, including marketing, content, design, and analytics, to align efforts and achieve overall business objectives.
Sr. Paid Media Analyst
New Reach Education
Tempe
08.2023 - 07.2024
- Campaign Strategy and Management: Develop, implement, and manage data-driven paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. Collaborate with marketing and creative teams to align campaign objectives and messaging
- Performance Analysis: Monitor and analyze the performance of paid media campaigns, including click-through rates, conversion rates, and other key performance indicators (KPIs). Identify trends, insights, and opportunities for improvement
- A/B Testing: Conduct rigorous A/B tests to optimize ad creatives, copy, and landing pages. Use data insights to make informed decisions and continuously improve campaign performance
- Budget Allocation: Work closely with the marketing leadership team to allocate budgets effectively across various paid media channels, ensuring maximum ROI and alignment with overall marketing objectives
- Data Analysis and Reporting: Create regular performance reports, providing actionable insights and recommendations to stakeholders. Present findings to the marketing team and senior management
- Collaboration: Collaborate with cross-functional teams, including marketing, content, design, and analytics, to align efforts and achieve overall business objectives.
Digital Marketing & Client Success Manager
Clicks To Conversions
08.2022 - 05.2023
- Manage multiple client KPIs - Revenue & ROI are key metrics
- Media planning for Youtube Ads, Meta Ads & Google Search Ads
- Manage client communication & gratification
- Lead client meetings by providing marketing strategies & action items
- Manage a team of media buyers
- Manage the workflow within the agency by delegating the work accordingly
- Tracking each client performance daily through individual client performance trackers
- Make sure the team & individual deliverables are on time and following the SOP's
- Analyze data from Ad platforms, CRM tools & feedback provided from client to improve account performance & identify testing opportunities
- Manage & conduct weekly team and 1:1 meetings with media buyers/ account managers
Account Manager PPC
Element 14 India, Pvt Ltd
07.2021 - 08.2022
- Plan & execute Paid Google Search strategies & campaigns for North America region
- Responsible for acquisition of traffic & overall optimization of the sales performance though Paid Search & Shopping campaigns
- Handled a budget of 350K - 400K USD per month on a average on Paid Search & Shopping campaigns
- To work closely with Global & Regional Marketing teams to ensure that business proposition is optimized to drive overall ecommerce penetration & sales performance
- Providing analysis and insights to optimize overall Ad Account performance
- Producing reports for Senior Mgmt
- & Marketing teams
- Provide accurate reporting of paid search trading performance against KPI's set including sales per day and cost per day targets
Digital Marketing Lead
Clicks To Conversions
10.2020 - 07.2021
- Media Planning & execution for Meta Ads , Google Search ads, YouTube & Reddit platforms
- Tracking KPIs like CPL, CPS & ROAS to assess performance across multiple clients along with Lead quality
- Organize root cause analysis sessions and identify data driven solutions to improve campaigns/client performance to share them with the team
- Participate in client weekly meetings to provide updates and action items
Specialist - PPC
Global University Systems, India
01.2020 - 10.2020
- Participating in forming effective Paid Search strategies for multiple Universities which accept students globally
- Media planning for PPC channels which include Paid Search network, RLSA, Display network, Remarketing campaigns, GSP, YouTube
- Brands' Paid Search strategies and budgets management
- KPIs tracking to assess performance and pinpoint issues
- Leads quality tracking & further campaigns optimization
- Tracking Paid Search platforms performance, CRMs, Power BI, Salesforce, Google data Studio and Google Analytics data and making complex analysis
- Competitors research, benchmarks investigation and provide suggestions for improvement
- Producing reports for Senior Mgmt
- & Marketing teams
- Managing and Training the rest of the team members (Executives)
- To Coordinate with multiple teams who are working on the same project and help to improve the account performance by sharing insights & inputs
Executive - PPC
Global University Systems, India
05.2018 - 12.2019
- Participating in forming effective Paid Search strategies for multiple Universities which accept students globally
- Media planning for PPC channels which include Paid Search network, RLSA, Display network, Remarketing campaigns, GSP, YouTube
- Brands' Paid Search strategies and budgets management
- KPIs tracking to assess performance and pinpoint issues
- Leads quality tracking & further campaigns optimization
- Tracking Paid Search platforms performance, CRMs, Power BI, Salesforce, Google data Studio and Google Analytics data and making complex analysis
- Competitors research, benchmarks investigation and provide suggestions for improvement
- Producing reports for Senior Mgmt
- & Marketing teams
- Managing and Training the rest of the team members (Executives)
- To Coordinate with multiple teams who are working on the same project and help to improve the account performance by sharing insights & inputs
Executive - Digital Marketing
Digicliff Solutions
02.2017 - 04.2018
- Paid Search campaign setup for Educational Institutions Clients after gathering client brief and campaign briefs from the Head of Marketing or the account manager
- Coordinating with UI/UX team & Content team to create landing pages
- Creating Google Search & FB Ads with an objective which inclines with overall marketing goals
- Performing campaign optimization: Keyword bids, running SQR, Targeting optimization & FB ads optimisation
- Producing reports for Senior Mgmt
- & Marketing teams
- Developing new campaigns across multiple channels to engage & encourage users to move through the marketing funnel to complete their applications with the education institutions
Management Trainee
XPO logistics
09.2014 - 03.2015
- Managing picking and packing operations
- Auditing pick tickets and packing slips while packing
- Monitoring regular inbound and outbound operations
- Monitoring daily labor at work
Education
Master of Science - Business Analytics
Trine University
Phoenix, AZ08-2024
Bachelor of Science - Mechanical Engineering
G PullaReddy College of Engineering
India01-2014
Skills
- Advertising Platforms: Google Ads, Meta (Facebook & Instagram), YouTube Ads, LinkedIn Ads, TikTok Ads
- Analytics & Attribution: Google Analytics, Hyros, Google Sheets, Looker Studio, Tableau
- Optimization Techniques: A/B testing, audience segmentation, conversion rate optimization (CRO)
- Budget Management: Scaled and optimized multi-million-dollar ad budgets
- Marketing Strategy: Lead generation, retargeting, customer acquisition, high-ticket sales funnels
Training
- Digital Marketing Training, Web Trainings Academy, 11/15, 03/15
- Logistics Operations and Training Program, Thinklink & Associated Internship with Menlo world Logistics, 09/14, 03/15
Timeline
Sr. Paid Media Analyst
New Reach Education
08.2024 - Current
Sr. Paid Media Analyst
New Reach Education
08.2023 - 07.2024
Digital Marketing & Client Success Manager
Clicks To Conversions
08.2022 - 05.2023
Account Manager PPC
Element 14 India, Pvt Ltd
07.2021 - 08.2022
Digital Marketing Lead
Clicks To Conversions
10.2020 - 07.2021
Specialist - PPC
Global University Systems, India
01.2020 - 10.2020
Executive - PPC
Global University Systems, India
05.2018 - 12.2019
Executive - Digital Marketing
Digicliff Solutions
02.2017 - 04.2018
Management Trainee
XPO logistics
09.2014 - 03.2015
Master of Science - Business Analytics
Trine University
Bachelor of Science - Mechanical Engineering
G PullaReddy College of Engineering
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