ZIBEYDA TAGHIZADA-IBRAHIMOVA
Bakı
Summary
Dynamic IT Business Analyst with a proven track record at PASHA Insurance, excelling in requirement gathering and stakeholder collaboration. Adept at utilizing BPMN and UAT to drive process improvements and deliver impactful solutions. Recognized for enhancing product features through data-driven decision-making and fostering agile team environments.
Overview
8
8
years of professional experience
Work History
IT BUSINESS ANALYST
PASHA Insurance
10.2023 - Current
- Responsible for eliciting, analyzing, and documenting business and technical requirements in a clear and structured manner.
- Collaborate closely with stakeholders to ensure alignment between business goals and technical solutions.
- Utilized Swagger and Postman to review and test APIs, supporting seamless system integrations and communication with developers.
- Prepared and maintained detailed technical documentation, including system specifications, BPMN/UML diagrams, and integration flows.
- Worked in Agile teams, creating well-defined user stories, setting acceptance criteria, and managing the product backlog alongside Product Owners.
- Conducted as-is /to-be analyses to identify process improvements and define optimal business solutions.
- Actively participated in User Acceptance Testing (UAT) to validate that developed features meet business expectations and deliver value.
- Analyzed business processes to identify technology solutions for improved efficiency.
- Collaborated with stakeholders to gather and document system requirements effectively.
- Developed and maintained project documentation to support IT initiatives.
- Facilitated user acceptance testing to ensure software meets business needs.
PRODUCT OWNER (B2B)
Aztelekom MMC
01.2023 - 10.2023
- Collaborated with cross-functional teams to define and refine product requirements.
- Facilitated sprint planning meetings to ensure team alignment and focus.
- Analyzed user feedback to enhance product features and usability.
- Developed user stories that clearly articulated product functionality and requirements.
- Coordinated with stakeholders to gather insights for strategic product decisions.
- Conducted market research to identify trends and competitive landscape insights.
- Led retrospectives to improve team processes and collaboration effectiveness.
- Prioritized product backlog to align with business goals and customer needs.
- Developed user stories, acceptance criteria, and mockups for new features.
- Communicated regularly with stakeholders to ensure alignment on product strategy and vision.
- Coordinated release planning activities including feature sets, launch dates, marketing campaigns.
PRODUCT MARKETING MANAGER
FinDynamix MMC\CIB.az (Loyalty)
01.2022 - 12.2022
- Executed go-to-market strategies for loyalty programs (CIB Cart, CIBBON).
- Designed and monitored digital marketing campaigns and content planning.
- Collaborated with dev teams to prioritize product features and rewards.
- Developed and maintained relationships with partners, vendors, and global companies.
- Implemented SEO and generated inbound traffic.
- Managed email marketing campaigns, in-app and other related campaigns.
- Sprint capacity planning for rewarding (loyalty) program.
- Stepped into PO shoes for CIB Cart and CIBBON loyalty program.
LEADING MARKETING SPECIALIST
MilliÖN
06.2020 - 12.2021
- Developed strategies and tactics to boost the company's reputation and drive qualified traffic to the app and web page.
- Deployed successful marketing campaigns from ideation to execution.
- Experimented with various organic and paid acquisition channels.
- Produced valuable and engaging content for the website and blog that attracts and converts target groups.
- Prepared and monitored the marketing budget on a quarterly and annual basis.
- Oversaw and approved marketing materials.
- Measured and reported on campaign performance.
PR AND DIGITAL MARKETING EXECUTIVE
Kaspi Education
09.2018 - 05.2021
- Wrote and designed effective sales and marketing communications collateral.
- Planned and executed PR campaigns.
- Organized and attended promotional events such as press conferences, open days, exhibitions, tours, and visits.
- Developed brand awareness and online reputation by managing digital channels and preparing media materials for TV, Radio, and Social Media.
- Managed Ads accounts of the company.
- SEO and inbound traffic generation.
SALES AND MARKETING EXECUTIVE
Gənc OL/Azercell's Loyalty
05.2017 - 07.2018
- Created graphics for online and offline layouts.
- Planned and executed initiatives to reach target audiences through social media, email, etc.
- Undertook individual tasks of marketing plans.
- Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
Education
MASTER OF SCIENCE - International Relations
Azerbaijan University of Languages
Azerbaijan06-2025
DIGITAL AND SOCIAL MEDIA MARKETING MANAGEMENT CERTIFICATION PROGRAM -
Bahcheshehir University
Turkey03-2021
INTERNATIONAL RELATIONS AND ADMINISTRATION -
Azerbaijan University of Languages
Baku06-2017
Skills
- Requirement Gathering
- Process Design
- User Flow Design
- BPMN
- UML
- UAT
- Quality Assurance
- Problem Solving
- Critical Thinking
- API Testing
- Documentation
- Technical Documentation
- Data-driven decision making
- Social Media Management
- Stakeholder Collaboration
- Agile
- Scrum Methodologies
<Enter your own>
Title: IT BUSINESS ANALYST
Languages
- Russian
- English
- Turkish
Timeline
IT BUSINESS ANALYST
PASHA Insurance
10.2023 - Current
PRODUCT OWNER (B2B)
Aztelekom MMC
01.2023 - 10.2023
PRODUCT MARKETING MANAGER
FinDynamix MMC\CIB.az (Loyalty)
01.2022 - 12.2022
LEADING MARKETING SPECIALIST
MilliÖN
06.2020 - 12.2021
PR AND DIGITAL MARKETING EXECUTIVE
Kaspi Education
09.2018 - 05.2021
SALES AND MARKETING EXECUTIVE
Gənc OL/Azercell's Loyalty
05.2017 - 07.2018
MASTER OF SCIENCE - International Relations
Azerbaijan University of Languages
DIGITAL AND SOCIAL MEDIA MARKETING MANAGEMENT CERTIFICATION PROGRAM -
Bahcheshehir University
INTERNATIONAL RELATIONS AND ADMINISTRATION -
Azerbaijan University of Languages
Similar Profiles
Shukur ShikhaliyevShukur Shikhaliyev
Senior Claims Specialist at PASHA INSURANCESenior Claims Specialist at PASHA INSURANCE
Xatire FeyzullayevaXatire Feyzullayeva
Accountant at Pasha InsuranceAccountant at Pasha Insurance
Emiliya IsyanovaEmiliya Isyanova
Reinsurance assistant at Pasha InsuranceReinsurance assistant at Pasha Insurance
TURQUT ƏLİZADƏTURQUT ƏLİZADƏ
Aspaz at Mari Vanna RestoranıAspaz at Mari Vanna Restoranı
Gülnar QasımovaGülnar Qasımova
Əməliyyatlar Üzrə Mütəxəssis at Veysəloğlu Şirkətlər Qrupu-Araz Supermarket MMCƏməliyyatlar Üzrə Mütəxəssis at Veysəloğlu Şirkətlər Qrupu-Araz Supermarket MMC