Summary
Overview
Work History
Education
Skills
Certification
Languages
Languages
Websites
Timeline
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Zira Rivera

Zira Rivera

Gilbert

Summary

Sales and training leader with a proven record at Velocity Modern Classics, achieving a 70% revenue increase. Skilled in CRM and pipeline development, with a strong focus on stakeholder collaboration. Developed and delivered training programs that align with organizational goals and enhance employee performance.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Trainer

AutoNation
Phoenix
04.2024 - Current
  • Facilitated engaging training sessions using interactive techniques.
  • Assessed training needs through employee feedback and performance reviews.
  • Coordinated scheduling of training programs across multiple departments.
  • Evaluated training effectiveness through participant surveys and follow-ups.
  • Implemented best practices to enhance learning outcomes and engagement.
  • Collaborated with management to align training with organizational goals.
  • Trained newly hired top talent to fill key positions and maximize productivity.
  • Adapted teaching methods according to the needs of individual learners or groups.
  • Provided constructive feedback and positive reinforcement to keep trainees motivated.
  • Documented all training activities including attendance records, feedback forms, surveys.
  • Recommended changes or improvements in existing training processes as needed.
  • Resolved any issues raised by participants during the training session in a timely manner.
  • Assisted with developing online learning modules for remote learners.
  • Managed multiple projects simultaneously while adhering to tight deadlines.
  • Explained goals and expectations required of trainees.
  • Used role-playing, lectures, and simulations to present information in variety of instructional techniques and formats.
  • Participated in and attended meetings or seminars to obtain information for use in training programs.
  • Evaluated training materials prepared by instructors and offered actionable suggestions for improvement.
  • Worked collaboratively across departments and with various stakeholders to deliver comprehensive, effective training sessions.
  • Remained up-to-date with developments in area of expertise by reading current journals, books or magazine articles.
  • Provided feedback on employee performance based on observed results during training sessions.

Director of Sales and Marketing

Fat Fender Garage
Gilbert
01.2024 - Current
  • Directs all sales, marketing and public relations programs designed to create and maintain a favorable public image while supporting the organization’s mission and living its values.
  • Managed and motivated sales team to increase revenue 40% within a 90-day timeline.
  • Forecasted sales of $5 million and set successful policies to achieve sales objectives and related metrics within a 9-month timeframe.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Developed budget and compensation plans, including OTEs and CTAs for sales and marketing.
  • Supported rebranding of the organization, directed and organized marketing strategies and outcomes aligned with the strategic vision of Velocity.
  • Supports, collaborates, and formulates marketing activities, sales activities and policies to promote services and programs, using advertising and promotions that are aligned with the executive team.
  • Develops short- and long-term plans and budgets for sales, marketing and business development in co-branding and developing new sales while tracking progress.
  • Coordinates media interest through social mediums and platforms and provides regular contact and appropriate response to media requests.
  • Directs and organizes corporate leadership and sales training, trade show events and offsite events.

Vice President of Sales and Marketing

Velocity Modern Classics
Scottsdale
02.2020 - 12.2023
  • Directs all sales, marketing and public relations programs designed to create and maintain a favorable public image while supporting the organization’s mission and living its values.
  • Managed and motivated sales team to increase revenue 70% within a 9-month timeline.
  • Forecasted sales of $25 million and set successful policies to achieve sales objectives and related metrics within a 12-month timeframe.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Developed budget and compensation plans, including OTEs and CTAs for sales and marketing.
  • Supported rebranding of the organization, directed and organized marketing strategies and outcomes aligned with the strategic vision of Velocity.
  • Supports, collaborates, and formulates marketing activities, sales activities and policies to promote services and programs, using advertising and promotions that are aligned with the executive team.
  • Develops short- and long-term plans and budgets for sales, marketing and business development in co-branding and developing new sales while tracking progress.
  • Coordinates media interest through social mediums and platforms and provides regular contact and appropriate response to media requests.
  • Directs and organizes corporate leadership and sales training, trade show events and offsite events.
  • Supports Velocity with standard operating procedures and introduction new products for Velocity.
  • Builds and maintains strong relationships with ongoing partners while working alongside the sales team member to hit all revenue goals.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Formulated and presented innovative strategies to team members, executives, and customers to build foundation for successful sales plans.
  • Connects with prospects through trade shows, cold calling, and local-area networking.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
  • Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
  • Developed comprehensive sales strategies to enhance market presence and drive revenue growth.
  • Led cross-functional teams to implement effective marketing campaigns across various channels.
  • Analyzed market trends to identify new business opportunities and customer needs.
  • Managed key client relationships to foster trust and long-term partnerships.
  • Oversaw the sales forecasting process to ensure accurate pipeline management.
  • Trained and mentored sales and marketing teams to improve performance and skills.
  • Executed brand positioning initiatives to strengthen company identity in competitive markets.
  • Collaborated with product development teams to align offerings with market demands.
  • Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
  • Created sales volume reports to reflect overall business trends and business vertical trends.
  • Conducted individual account manager reviews to determine training needs and improve sales performance.
  • Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
  • Analyzed customer data to identify trends and opportunities for improvement.
  • Negotiated contracts with vendors for products or services related to the sale of goods or services.
  • Developed content for websites, brochures, presentations, emails, aimed at increasing brand awareness.
  • Oversaw the planning and execution of trade shows, conferences, conventions, workshops, and other events related to sales and marketing initiatives.
  • Cultivated relationships with key customers to drive revenue growth.
  • Designed incentive programs for employees that encouraged high levels of performance.
  • Ensured compliance with government regulations related to sales and marketing activities.
  • Implemented new technologies such as CRM systems into the company's operations.
  • Assisted in developing training materials for new hires related to the company's products and services.
  • Coached, developed and motivated team to achieve revenue goals.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Gained market share in new sales performance through aggressive team training.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Resolved customer complaints regarding sales and service.
  • Established ambitious goals for employees to promote achievement and surpass business targets.

Director of Corporate Partnerships

Barrett-Jackson
Scottsdale
08.2017 - 01.2020
  • Delivering working knowledge of the Barrett-Jackson sales process through strong general sales acumen, superior relationship development, and account management skills
  • Worked closely with organizational leadership and board of directors to strategically affect operational direction.
  • Coordinate and present proposals with important decision makers by understanding the clients marketing strategies and business objectives.
  • Manage the partnership renewal process in tandem with the activation team and the Vice President of Sales.
  • Monitor marketplace, including local and national automotive, sports and entertainment properties
  • Work closely with other departments and activation team to look for additional revenue opportunities for potential and current clients.
  • Manage event floor and help drive action plan or brand experience priorities for partners, sponsors, and exhibitors.
  • Attend trade shows and conferences in support of the organization to promote brand awareness and business opportunities.
  • Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
  • Developed strategic partnerships with corporate sponsors to enhance brand visibility.
  • Managed program budgets and ensured alignment with organizational goals.
  • Coordinated events and initiatives to promote partnership engagement and collaboration.
  • Facilitated communication between internal teams and external partners for project success.
  • Analyzed market trends to identify new partnership opportunities for growth.
  • Led negotiations with potential partners to secure favorable terms and agreements.
  • Prepared presentations to showcase partnership benefits and value propositions effectively.
  • Trained junior staff on partnership management best practices and relationship building techniques.
  • Organized fundraising events to increase corporate partnerships.
  • Negotiated contracts, terms, and conditions on behalf of the organization.
  • Created and maintained relationships with new and existing corporate partners.
  • Collaborated with other departments within the company to identify areas where additional resources could be utilized in order to enhance partner relationships.
  • Analyzed data to assess the effectiveness of each partnership agreement.
  • Provided guidance and support to staff members working on individual projects related to partner relations.
  • Implemented measures designed to strengthen existing relationships with current business partners.
  • Drafted press releases announcing new or renewed partnerships with businesses.
  • Ensured compliance with legal requirements, such as tax regulations, when negotiating contracts.
  • Negotiated sponsorship agreements with corporations.
  • Developed and implemented corporate partnership strategies to maximize revenue.
  • Resolved any issues that arose during negotiations or contractual arrangements with business partners.
  • Monitored competitors' activities related to their own corporate partnerships.

Training and Business Development Manager

ADESA
Phoenix
01.2015 - 08.2017
  • Conducted orientation sessions and organized on-job training for new hires.
  • Communicated all learning and performance objectives, schedules, and training assessments to upper management.
  • Create and publish training documents, manuals, and skill assessments for the company by facilitating training workshops and modules including skill assessment of attendees.
  • Assess talent while interviewing, mentoring, and participating in Career Development interviews.
  • Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
  • Facilitate and support the execution of new or integrated auction procedures and processes.
  • Perform the responsibilities and duties of the Vice President of Online Services in their absence.
  • Attend trade shows and conferences in support of the organization to promote brand awareness and business opportunities
  • Maintained strong relationships with General Managers and Used Car Buyers at dealerships and provided training for dealerships that actively buy on the ADESA Platform.

SENIOR BUYER/MANAGER

CARMAX
West Coast
11.2003 - 01.2015
  • Evaluate and negotiate current market prices, understand, research and assess vehicle damage and subsequent costs involved to make financially sound purchasing decisions for the company through customer appraisals, offsite auctions or online venues.
  • Forecast, plan and manage inventory with consideration to selection, pricing, promoting sales and margins.
  • Manage and direct the work of all Buyer’s Assistants, Buyers in Training, Buyers, Transportation fleet drivers, providing their professional development, which includes conducting regular file reviews, delivering performance management, facilitating the Annual Performance Review process, training and mentoring through effective development of Individual Development Plans and department’s Personal Learning Plans.
  • Manage the office environment, including scheduling and staffing; interviewing, selecting and training of associates; setting and adjusting hours of work; directing the work of associates; analyzing purchasing records for use in supervision, and appraising associate productivity.
  • Provide positive associate engagement and associate development by resolving associate concerns
  • Provide timely, specific, candid and respectful feedback to associates both within the Purchasing Department and throughout the store location(s)
  • Drive team and store(s) performance through effective action plan development and execution that focus on the company mission and the merchandising department’s goals including appraisal lane, offsite auctions, wholesale, and inventory management.
  • Facilitate training workshops and modules including skill assessment of attendees
  • Assess talent while interviewing, mentoring, and participating in Career Development Program interviews.
  • Perform the responsibilities and duties of the Purchasing Manager in his/her absence.
  • Deliver exceptional customer service and work with other departments to create strong customer experiences.

Education

Bachelor of Arts (B.A) - Political Science

The University of Texas At El Paso
El Paso, TX
05.1997

Skills

  • CRM & Lead Generation Content Writing
  • Deployment Management
  • Regional Sales and Support
  • Trade Show Management
  • P&L Responsibility
  • Revenue Projections
  • Pipeline Development
  • Expense Control
  • Partnering and Relationships
  • Digital Sales
  • Sales Strategy Development
  • KPI Analysis
  • Business Analytics
  • Employee training
  • Learning management
  • Training needs assessment
  • Project management
  • Performance improvement
  • Stakeholder collaboration
  • Effective communication
  • Time management
  • Mentorship
  • Feedback delivery
  • Planning and coordination
  • Public speaking
  • Train-the-trainer
  • Classroom oversight

Certification

  • CSP - Certified Sales Professional
  • LinkedIn Learning Certifications
  • OSHA Certified

Languages

Spanish - Native or Bilingual, Japanese - Limited Working

Languages

Spanish
Native/ Bilingual
Japanese
Limited

Timeline

Trainer

AutoNation
04.2024 - Current

Director of Sales and Marketing

Fat Fender Garage
01.2024 - Current

Vice President of Sales and Marketing

Velocity Modern Classics
02.2020 - 12.2023

Director of Corporate Partnerships

Barrett-Jackson
08.2017 - 01.2020

Training and Business Development Manager

ADESA
01.2015 - 08.2017

SENIOR BUYER/MANAGER

CARMAX
11.2003 - 01.2015

Bachelor of Arts (B.A) - Political Science

The University of Texas At El Paso

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Zira Rivera