Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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ASAD ABBASBAYLI

Product Marketing Manager
Baku, Azerbaijan

Summary

Accomplished, results-driven Product Marketing Manager offering successful experience driving market share, brand recognition and revenue improvements.

Overview

9
9
years of professional experience
3
3
Certifications

Work History

Product Marketing Manager

Samsung Electronics Caucasus Company
05.2023 - Current
  • Market and product research during product launches
  • Develop product positioning and messaging for Samsung's home appliances product line and increased profit by 15%
  • Working closely with cross-functional teams (vendors, product managers, sales etc.)
  • Build IMC strategy and hero marketing activities to support promo or product launches.
  • Report on bi-weekly and monthly basis to cross-functional teams and HQ about KPI and overall projects progress.

Digital Marketing Manager

Samsung Electronics Caucasus Company
Baku, Azerbaijan
07.2022 - Current
  • Planning and execution of marketing campaigns including SEO/SEM, Web and social media.
  • Set KPI goals and make budget planning across different campaigns.
  • Increased website's organic traffic share by 35%.
  • Analyze and Report on weekly and monthly basis about performance.

Digital Marketing Analyst

Ante Technologies LLC
Baku, Azerbaijan
04.2021 - 07.2022
  • Managing Ad Campaigns on Google and Microsoft Ads
  • Research new markets to expand business prospects.
  • Analyze all data obtained from campaigns & optimize for best results.
  • Built PPC campaigns with 40% profit rates for foreign gambling market.

Sales Manager's Assistant

Nina Firm (Grafika)
Baku, Azerbaijan
08.2015 - 02.2017
  • Work in sales and supervise new employees
  • Analyse monthly sales figures for brands and track trends
  • Manage supply and delivery between warehouses and shops.

Education

Master of Arts - Erasmus Program

BOGAZICI UNIVERSITY
Istanbul, Turkey
04.2001 -

Master of Arts - Marketing & Innovation Program

CA' FOSCARI UNIVERSITY OF VENICE
04.2001 -

Bachelor of Arts - Management

AZERBAIJAN STATE UNIVERSITY OF ECONOMICS
04.2001 -

Skills

Creativity

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Certification

Google Ads Fundamental

Timeline

Product Marketing Manager

Samsung Electronics Caucasus Company
05.2023 - Current

Digital Marketing Manager

Samsung Electronics Caucasus Company
07.2022 - Current

Digital Marketing Analyst

Ante Technologies LLC
04.2021 - 07.2022

Sales Manager's Assistant

Nina Firm (Grafika)
08.2015 - 02.2017

Master of Arts - Erasmus Program

BOGAZICI UNIVERSITY
04.2001 -

Master of Arts - Marketing & Innovation Program

CA' FOSCARI UNIVERSITY OF VENICE
04.2001 -

Bachelor of Arts - Management

AZERBAIJAN STATE UNIVERSITY OF ECONOMICS
04.2001 -

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ASAD ABBASBAYLIProduct Marketing Manager