ASAD ABBASBAYLI
Product Marketing Manager
Baku, Azerbaijan
Summary
Accomplished, results-driven Product Marketing Manager offering successful experience driving market share, brand recognition and revenue improvements.
Overview
9
9
years of professional experience
3
3
Certifications
Work History
Product Marketing Manager
Samsung Electronics Caucasus Company
05.2023 - Current
- Market and product research during product launches
- Develop product positioning and messaging for Samsung's home appliances product line and increased profit by 15%
- Working closely with cross-functional teams (vendors, product managers, sales etc.)
- Build IMC strategy and hero marketing activities to support promo or product launches.
- Report on bi-weekly and monthly basis to cross-functional teams and HQ about KPI and overall projects progress.
Digital Marketing Manager
Samsung Electronics Caucasus Company
Baku, Azerbaijan
07.2022 - Current
- Planning and execution of marketing campaigns including SEO/SEM, Web and social media.
- Set KPI goals and make budget planning across different campaigns.
- Increased website's organic traffic share by 35%.
- Analyze and Report on weekly and monthly basis about performance.
Digital Marketing Analyst
Ante Technologies LLC
Baku, Azerbaijan
04.2021 - 07.2022
- Managing Ad Campaigns on Google and Microsoft Ads
- Research new markets to expand business prospects.
- Analyze all data obtained from campaigns & optimize for best results.
- Built PPC campaigns with 40% profit rates for foreign gambling market.
Sales Manager's Assistant
Nina Firm (Grafika)
Baku, Azerbaijan
08.2015 - 02.2017
- Work in sales and supervise new employees
- Analyse monthly sales figures for brands and track trends
- Manage supply and delivery between warehouses and shops.
Education
Master of Arts - Erasmus Program
BOGAZICI UNIVERSITY
Istanbul, Turkey 04.2001 -
Master of Arts - Marketing & Innovation Program
CA' FOSCARI UNIVERSITY OF VENICE
04.2001 -
Bachelor of Arts - Management
AZERBAIJAN STATE UNIVERSITY OF ECONOMICS
04.2001 -
Skills
Creativity
Storytelling
Marketing Strategy
Go-To-Market Plans
Marketing Analytics
Creativity
Certification
Google Ads Fundamental
Timeline
Product Marketing Manager
Samsung Electronics Caucasus Company
05.2023 - Current
Digital Marketing Manager
Samsung Electronics Caucasus Company
07.2022 - Current
Digital Marketing Analyst
Ante Technologies LLC
04.2021 - 07.2022
Sales Manager's Assistant
Nina Firm (Grafika)
08.2015 - 02.2017
Master of Arts - Erasmus Program
BOGAZICI UNIVERSITY
04.2001 -
Master of Arts - Marketing & Innovation Program
CA' FOSCARI UNIVERSITY OF VENICE
04.2001 -
Bachelor of Arts - Management
AZERBAIJAN STATE UNIVERSITY OF ECONOMICS
04.2001 -