Druzhinina Polina
Production Operation Lead
Baku
Summary
Unique professional with three competence pillars: sales, procurement and marketing, having 20 years of relevant experience across varied industry segments including Printing, Food and Beverage, Fashion, Banking, SaaS and Agency. Competent in developing strong, multi-level, win/win relationships with internal or external customers, working collaboratively both with vendors and creatives to deliver lean solutions to the market. Organized and dependable candidate utilizing interpersonal skills, excellent time management and problem-solving skills, successful at managing multiple priorities with a positive attitude. offering 10+ years of experience in manufacturing and international logistics environments. Focused on being productive and happy at the same time.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
Commercial Director
AVILON TRADE BAKU
01.2023 - Current
- Currently work at AVILON TRADE, a company specializing in finance, logistics, purchase, and sales for the paper and print industries
- Started as a remote part-time contractor and was invited to continue working onsite, demonstrating dedication and delivering results
- Collaboratively contributed to AVILON TRADE's success, generating 7-figure revenues for the company during our collaboration, both remotely and onsite
- Operate within a horizontal company structure, allowing for involvement in both procurement and sales
- Provide middleman solutions in finance, logistics, purchase, and sales to facilitate smooth import and export transactions
- Manage multiple projects, including sourcing printing inks from Turkey and India, facilitating paper and paperboard trade between CIS countries and to CIS countries, and mediating the launch of a children's publisher in Azerbaijan
- Foster strong relationships with suppliers, clients, and industry partners, employing excellent communication and networking skills
- Thrive in a small but dynamic team, gaining comprehensive insights into international trade dynamics and honing project management abilities.
- Oversee operations and provided corrective feedback to achieve daily and long-term goals.
- Monitor office workflow and administrative processes to keep operations running smoothly.
International business development manager
DEVIZ PRINTING PLANT
01.2019 - 12.2022
- Successfully developed a printing project from scratch, catering to the Scandinavian market from Russia
- Pioneered the first-ever export printing project for the Russian printing industry, opening new avenues for international business
- Oversaw the project's growth from January 2019, leading to the printing of 22 magazines for Scandinavian countries by February 2022, with an impressive yearly turnover of 4.25 MM
- Established and maintained highly effective relationships with clients and industry partners to drive growth: arranged sophisticated logistics and production solutions to provide sampling marketing campaigns for L'Oreal, Nivea, Lumene
- Identified business development challenges and customer concerns for proactive resolution: managed a comprehensive project involving re-equipment and digitalization of the printing house, resulting in the acquisition and installation of the first and only inkjet B2 digital industrial printing press, KOMORI Impremia IS 29, in Eastern Europe to provide efficient variable data implementation
- Personally contributed to the digital printing project's success through market research, creating a robust business model, developing a strategic launch plan, and leading the sales efforts during the first year with a team of three sales managers
- Assumed responsibility from March 2022 for identifying new suppliers and establishing efficient logistics for components and consumables
- Successfully arranged alternative direct supply chains for inks, plates, and paper from brand new suppliers, ensuring a streamlined and cost-effective procurement process.
Business Development Manager CIS Countries
DEPOSITPHOTOS INC
10.2017 - 01.2019
- SAAS, Distribution of Multimedia and Content
- Business development manager - Conducted ongoing market research to identify potential clients in CIS countries: creative and advertising agencies in need of licensed photo, graphics, video and audio content
- Managed and nurtured relationships with existing clients, providing comprehensive oral and written support to ensure their satisfaction and continued partnership
- Represented the company at business conferences, trade fairs, and expos, effectively networking and arranging meetings with potential partners within the CIS territory
- Ensured smooth sales processes by providing necessary paperwork support using SalesForce and JIRA
- Maintained accurate reports and analyzed sales statistics to identify trends, opportunities, and areas for improvement
- Achievements: - Successfully secured a new enterprise contracts with the largest Russian Social Network, METRO media-holding, Central Partnership production, resulting in a significant business expansion
Sales and Marketing Officer
FIRST EXEMPLARY PRINTING HOUSE
06.2009 - 12.2017
- Actively engaged in day-to-day interactions with key clients, fostering strong relationships with publishers, advertising agencies, and retailers' marketing departments across Russia.
- Personal Key clients: Media-Saturn-Holding GmbH (Media Markt, M-Video, Eldorado); Hubert Burda Media
Marketing Team Lead
RICHIONI LTD
06.2008 - 07.2009
- Responsible for supervising the marketing and advertising department, design-group, and foreign trade department, overseeing their operations and driving strategic initiatives.
- Planned and managed a robust calendar of exhibitions, organizing over 20 exhibitions per year in both B2B and B2C formats, including participation in 8 international fairs.
- Developed and produced a wide range of advertising, informational, and packaging materials to support all company brands, ensuring cohesive brand messaging and visual identity.
- Supported the company's websites, including an international online store, utilizing SEO strategies to enhance online visibility and drive traffic.
Education
Postgraduate - Innovative Project Management
08.2014 - 07.2015
Summer School - How To Become A Start-up in Creative Industries
06.2015 - 07.2015
Sales & Marketing Course -
12.2007 - 01.2008
Print And Print Technology
11.2005 - 01.2006
Bachelor of Arts - Economy, Marketing
09.2001 - 05.2003
Bachelor of Science - Psychology, Social Psychologist
09.1997 - 05.2001
Skills
Operational Management
undefinedTimeline
Commercial Director - AVILON TRADE BAKU
01.2023 - Current
International business development manager - DEVIZ PRINTING PLANT
01.2019 - 12.2022
Business Development Manager CIS Countries - DEPOSITPHOTOS INC
10.2017 - 01.2019
Hogeschool Voor De Kunsten Utrecht - Summer School, How To Become A Start-up in Creative Industries
06.2015 - 07.2015
Peter Great St.Petersburg Polytechnic University - Postgraduate, Innovative Project Management
08.2014 - 07.2015
Sales and Marketing Officer - FIRST EXEMPLARY PRINTING HOUSE
06.2009 - 12.2017
Marketing Team Lead - RICHIONI LTD
06.2008 - 07.2009
Dusseldorf Business School - Sales & Marketing Course,
12.2007 - 01.2008
Saint-Petersburg State University of Technology And Design - , Print And Print Technology
11.2005 - 01.2006
RIMA/NIMA Marketing Institute - Bachelor of Arts, Economy, Marketing
09.2001 - 05.2003
Saint-Petersburg State Classical Academy - Bachelor of Science, Psychology, Social Psychologist
09.1997 - 05.2001
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