ERNIS J MORRIS

• Managed 30+ Sales Representatives covering Washington, Oregon, and Montana.
• Analyzed sales data to identify trends, informing strategic decision-making and forecasting.
• Cultivated relationships with key accounts, driving customer loyalty and retention initiatives.
• Developed and executed regional sales strategies to enhance market penetration.
• Led cross-functional teams to optimize product launches and marketing campaigns.

• Orchestrated the strategic planning and execution of adding over 200 DSD Sales routes across the US.
• Used Road-Net to improve routing efficiency, streamline service to our customers, and reduce our Cost to Serve by 25%.
• Streamlined daily operations to enhance workflow efficiency and reduce delays.
• Led staff training initiatives to improve customer service and product knowledge.
• Monitored performance metrics to drive continuous improvement across all operational areas.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.

• Assumed all management responsibilities for (5) District Sales Managers.
• Managed the second-largest revenue area, which exceeded $58M.
• Led regional sales initiatives, enhancing market penetration and brand visibility.
• Developed and executed strategic sales plans aligning with corporate objectives.

Majored in Computer Information Systems and Communication

• 3.7 GPA