KIMM COMBS
Phoenix,AZ
Summary
Dynamic and results-driven marketing professional dedicated to enhancing customer experiences and fostering sustainable community partnerships through innovative hyperlocal growth strategies across diverse channels. Proven ability to thrive in fast-paced environments, consistently delivering solution-oriented results and generating valuable leads. Strong communication skills facilitate transparency with stakeholders and business partners, ensuring collaborative success. Expertise includes event planning, project management, networking, and customer-centric marketing initiatives that drive engagement and growth.
Overview
15
15
years of professional experience
Work History
Divisional Field Marketing Manager
Bright Horizons Early Education and Preschool
Seattle, WA, Los Angeles, CA, San Diego, CA
08.2022 - 01.2026
- Conducted market analysis and developed hyperlocal growth strategies to drive marketing initiatives for 50 community child care centers in Seattle and Los Angeles.
- Developed a collaborative network of business partners to cross-promote resources and services, fostering increased brand visibility within the community.
- Oversaw logistics and partnership management for seasonal community events, ensuring seamless operations for attendance ranging from 50 to 3000 participants.
- Delivered training sessions to field operators each month, focusing on customer engagement techniques that drive retention and revenue growth.
- Facilitated cross-departmental cooperation to ensure field marketing initiatives supported overarching national campaigns and messaging.
Divisional Field Director
Bright Horizons Early Education and Preschool
San Francisco, CA, Seattle, WA
05.2014 - 08.2020
- Directed essential functions of center director, assuming leadership for 10 client and community child care centers with assignments lasting from three to 18 months.
- ·Oversaw opening two new client centers, including hiring and training staff, enrolling new families and creating center environments to ensure positive experiences for families at every interaction point
- · Established and maintained positive working relationships with staff, families and clients to ensure low turnover, enrollment retention and customer satisfaction for all shareholders
- Conducted regular audits of health and safety practices to guarantee 100% compliance with licensing requirements.
Director of Marketing and Customer Relations
Rainbow Child Care Center
Troy, MI
05.2012 - 05.2014
- Formulated and launched targeted marketing initiatives to boost enrollments, elevate customer satisfaction, and expand business reach within the competitive childcare sector.
- Analyzed customer focus group findings to create and deliver targeted training for center directors to improve customer experience and increase engagement
- Improved lead to enrollment conversion rate 10% by implementing companywide CRM plan to improve potential customers experience through website interaction, inquiry submission process and response time
- Established a tiered menu of employee-sponsored childcare solutions to foster meaningful corporate partnerships with current and prospective candidates.
- Analyzed customer survey feedback and implemented a redesigned referral program to improve customer engagement and satisfaction.
- Evaluated Rainbow’s current marketing practices, assessed field marketing needs and developed resources to support local marketing tactics and increase brand awareness
- Assessed average length of customer relationships and designed resources and field training to boost retention rates.
- Rainbow operates 89 schools in 9 states.
Virtual Call Center Manager
Two Men and a Truck International
Lansing, MI
01.2011 - 01.2012
- Identified untapped area of opportunity to increase revenue by improving the customer’s after hours online inquiry experience
- Researched, tested and developed a customer response process that would effectively impact the outcome of the sale
- Recruited, trained and established a highly qualified virtual team of customer response representatives across the country
- Identified key performance indicators to measure productivity and sales conversion rates
- Expanded initiative nationwide within three months of inception
- Developed formalized TMT System best practices for converting online leads
- Increased sales conversion rate 75% versus TMT system average
- Partnered in generating over 2.5M sales within first 7 months of operations
Virtual Call Center Manager
Two Men and a Truck International
Lansing, MI
01.2011 - 01.2012
- Developed strategies to improve after-hours online inquiry process, aiming to boost revenue through increased customer satisfaction.
- Conducted research and testing to develop an effective customer response strategy aimed at improving sales results.
- Developed and implemented training programs to cultivate a skilled virtual team of customer response representatives across the country.
- Analyzed and established key performance indicators to enhance productivity and sales conversion rates.
- Spearheaded nationwide initiative expansion within three months of inception.
- Established comprehensive best practices for TMT system to enhance online lead conversion.
- Elevated sales conversion rate by 75% compared to system average.
- Collaborated in driving over 2.5 million in sales during initial 7 months of operations.
Education
Bachelor of Science Degree - Business Marketing
University of Phoenix
Phoenix, AZ09.2009
Skills
- Event execution skills
- Establishing strategic relationships
- Customer relationship management
- Thoroughness in task execution
- Cross-functional collaboration
- Stakeholder engagement
- Effective communication
- Results-driven problem solving
- Strategic planning
- Initiative-driven
- Results-oriented
Timeline
Divisional Field Marketing Manager
Bright Horizons Early Education and Preschool
08.2022 - 01.2026
Divisional Field Director
Bright Horizons Early Education and Preschool
05.2014 - 08.2020
Director of Marketing and Customer Relations
Rainbow Child Care Center
05.2012 - 05.2014
Virtual Call Center Manager
Two Men and a Truck International
01.2011 - 01.2012
Virtual Call Center Manager
Two Men and a Truck International
01.2011 - 01.2012
Bachelor of Science Degree - Business Marketing
University of Phoenix
Community Service
- Early Learning Community and Family Resource Center Volunteer- Head Start Program
- Starfish Family Agency, Inkster, MI