LAMAN SAFARLI

• Lead overall marketing, growth, digital and brand strategy. Drive customer acquisition, retention and loyalty initiatives.
• Develop and monitor KPIs across Marketing, Sales and Pre-Screening functions
• Managed and supervised all digital marketing activities across Meta, Google, website, social media, SMS and WhatsApp marketing channels, ensuring alignment with business objectives and brand standards.
• Presented marketing strategy, business performance, customer insights and growth initiatives to the Global Board of Directors and senior executive leadership, supporting strategic decision-making and organizational objectives.
• Defined business requirements and customer management processes for the new CBS platform (CRM part), ensuring seamless integration between marketing, sales and customer service functions.
• Worked closely with Risk, Compliance and Legal departments to ensure marketing activities complied with internal policies, regulatory requirements and corporate governance standards.
• Manage customer experience programs, CRM initiatives and complaint management processes.
• Conducted financial literacy training programs for approximately 1,500 participants annually, utilizing cost-effective marketing strategies and community partnerships to achieve target participation levels while maintaining budget efficiency.
• Managed branding and corporate visual identity implementation across regional branches, ensuring consistency with brand standards and corporate guidelines.
• Prepare and maintain Crisis Communication Plans to protect corporate reputation.
• Conduct Brand Health Tracker, Pulse and customer insight studies. Work closely with farmers and agricultural clients to support agricultural finance growth.
• Build strategic partnerships with government institutions and industry stakeholders.
• Supporting both internal and external communication activities, ensuring alignment of corporate messaging, brand tone, and stakeholder engagement.
• Designed and launched customer loyalty concepts and retention programs to strengthen customer engagement, increase repeat business and improve long-term customer value.

• Created marketing strategy, budget and annual plans.
• Managed the production of digital visuals, advertising creatives and customer communication materials across multiple channels.
• Led CRM implementation and customer journey development.
• Managed marketing and call center functions.
• Designed and delivered training programs for Call Center teams, focusing on customer communication, sales conversion, customer experience and complaint management..
• Developed call scripts, service standards and customer interaction guidelines to improve customer satisfaction and operational efficiency.

• Led marketing strategy for agricultural machinery, construction equipment, leasing and financial products.
• Worked directly with farmers, agribusiness owners and agricultural associations.
• Managed CRM system, lead monitoring and customer relationship initiatives.
• Developing and defining KPIs for sales, marketing, and call center teams based on business goals
• Led all digital marketing activities, including campaign planning, audience segmentation, targeting strategy, performance optimization and budget allocation across Meta, Google and other digital channels.
• Oversaw customer satisfaction programs, complaint management and retention activities.
• Developed loyalty concepts and customer engagement programs.
• Organized participation in Caspian Agro and major agricultural exhibitions.
• Conducted corporate meetings and regional field visits focused on agricultural customers.
• Creating original concepts for TV and radio programs based on marketing and communication goals
• Established partnerships with government agencies and sector stakeholders.

To keep the CV concise, detailed descriptions of other earlier roles will be shared during the interview.