Safura Ahmadli
Baku,BA
Summary
Senior People & Culture Specialist with experience building HR strategy and core processes from zero in a fast-growing company. Skilled in full-cycle recruitment, cultural-fit interviewing, onboarding, employee relations, and HR documentation. Strong communicator with a structured and people-centered approach, supporting business growth and a healthy workplace culture.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior People&Culture Specialist
Wemark
Baku
05.2024 - Current
- Built and implemented the People & Culture strategy from zero, aligning HR priorities with business goals and company growth.
- Managed end-to-end HR operations across employee lifecycle: recruitment, onboarding, adaptation, performance support, internal mobility, offboarding to enhance employee experience.
- Contributed to building and scaling a 50-employee company by establishing HR structure, processes, and documentation that supported growth.
- Led recruitment and HR support for multiple departments, including: Client Strategy, PMM, Design & Production, Marketing & Communications, Growth Marketing, People & Culture, Tech & Product.
- Partnered with department heads to define hiring needs, create job descriptions, and support workforce planning.
- Led cultural and behavioral interviews to assess candidates’ values alignment, communication style, collaboration mindset, and long-term potential.
- Developed and standardized HR documentation and internal frameworks (job descriptions, policies, procedures, employee forms, templates).
- Coordinated onboarding programs to ensure smooth integration and strong employee experience from day one.
- Supported employee relations and collaborated with leadership to maintain a professional, structured, and positive workplace culture.
- Managed role changes and compensation updates through clear approvals, documentation, and internal communication.
- Led culture-building and internal engagement initiatives to strengthen teamwork and enhance motivation.
Leading HR Specialist
Baku Electronics
Baku
07.2023 - 05.2024
- Engaged in collaborative discussions with team members to enhance project outcomes.d with managers to understand job requirements and develop effective sourcing strategies.
- Sourced and engaged qualified candidates for various vacancies, enhancing candidate pool diversity.
- Define job requirements and screen candidates through the recruiting process
- Conducted initial phone screenings with prospective candidates
- Scheduled in-person interviews for management review
- Identified and screened potential candidates through job postings, online databases, and referrals, streamlining recruitment efforts.
- Collaborated in staff meetings to refine recruitment processes, contributing to improved hiring strategies.
- Collaborate with hiring managers to set qualification criteria for future employees
- Prepare monthly reports of interview processes and results and submit to the recruitment team leader.
- Attended career fairs and recruiting events to promote employer brand awareness and generate interest among potential candidates.
Recruitment Specialist
Baku Electronics
Baku
03.2022 - 07.2023
- Defined job requirements and screened candidates throughout recruiting process to align talent with organizational needs
- Sourcing and reaching out to qualified candidates for different vacancies
- Conducting phone calls or meetings to create a shortlist of qualified candidates
- Interviewing candidates on the shortlist and maintaining a database on employees for future vacancies
- Maintained and developed relationships with employment agencies and university career services to enhance candidate sourcing
- Prepared monthly reports on interview processes and results for recruitment team leader to inform strategic hiring decisions
Human Resources Specialist
EKVITA Consulting Company
Baku
10.2021 - 03.2022
- Conducted job analysis through surveys, interviews, and research methods to identify role requirements and inform hiring strategies.
- Supported HR reporting and data analysis by creating dashboards in Excel/Power BI to enhance data visibility and decision-making.
- Prepared and updated occupational and qualification standards for various sectors to ensure compliance and alignment with industry benchmarks.
- Coordinated with experts and stakeholders to review and validate project documents.
- Assisted in team coordination and mentoring junior specialists/interns.
JUNIOR HUMAN RESOURCES SPECIALIST AT LOCAL PROJECT
EKVITA Consulting Company
Baku
10.2020 - 10.2021
- Interviewing over 30 candidates for hiring potential team members
- Conducting nationwide job analysis by applying various data collection methods such as surveys, literature review, interviews, and observations
- Preparing national occupational and qualification standards for professions in various sectors of the economy such as energy, transportation, and construction
- Established connections with industry experts to gather insights. with relevant experts and industry representatives to obtain feedback
- Presenting prepared standards to various stakeholders, including government authorities
INTERN AT LOCAL PROJECTS DEPARTMENT
EKVITA Consulting Company
Baku
09.2020 - 10.2020
- Conducted nationwide job analysis using Estonian, Russian, English, and Turkish sources to inform labor market strategies
- Prepared official occupational and qualification standards in alignment with Decree No. 474 of the Cabinet of Ministers of the Republic of Azerbaijan to ensure compliance and standardization
- Investigated documentation methods for occupational qualification standards in Azerbaijan to enhance clarity and accessibility
Education
Master of Science - Human Resources Management
Azerbaijan State Oil And Industrial University
Baku06-2022
Bachelor of Arts - State And Municipal Management
The Academy of Public Administration
Baku,Azerbaijan05.2020
Skills
- Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Analytical Skills
- Time Management
- Problem-Solving
- Teamwork and Collaboration
- Multitasking
- Adaptability
- Attention to Detail
Languages
English
Upper Intermediate (B2)
B2
Russian
Proficient (C2)
C2
Azerbaijan
Native
Native
Certification
- Certificate of achievement, 52 hours training on 'Human Resource Management', Business Management School, Baku, Azerbaijan, 2022
- Certificate of completion, 52 hours training on 'Human Resource Management', Business Management School, Baku, Azerbaijan, 2022
- Certificate of completion, 'Learning Data Analytics' (LinkedIn Learning), 2022
- Certificate of Appreciation, for the preparation of Occupational and Qualification Standards of the Republic of Azerbaijan, Baku, Azerbaijan, 2021
- Certificate of Achievement, for completing an internship program under EKVITA LLC and commendation for an exemplary performance, Baku, Azerbaijan, 2021
- Certificate of Completion, for completing 5 days training on Development of Occupational and Qualification Standards in the framework of EU-funded project, Baku, Azerbaijan, 2021
References
References available upon request.
Timeline
Senior People&Culture Specialist
Wemark
05.2024 - Current
Leading HR Specialist
Baku Electronics
07.2023 - 05.2024
Recruitment Specialist
Baku Electronics
03.2022 - 07.2023
Human Resources Specialist
EKVITA Consulting Company
10.2021 - 03.2022
JUNIOR HUMAN RESOURCES SPECIALIST AT LOCAL PROJECT
EKVITA Consulting Company
10.2020 - 10.2021
INTERN AT LOCAL PROJECTS DEPARTMENT
EKVITA Consulting Company
09.2020 - 10.2020
Master of Science - Human Resources Management
Azerbaijan State Oil And Industrial University
Bachelor of Arts - State And Municipal Management
The Academy of Public Administration