Serena Agha
Phoenix
Summary
Artistic Planner with passion for creating unique and memorable events. I would rather work for a good organization than than a good paycheck. I have more skills than listed here especially with web and graphic design but I enjoy three dimensional art best. Laser focused when planning and managing events. I'm a creative thinker and will make a lot happen with very little.
Overview
30
30
years of professional experience
Work History
Designer/Inventer
Gypsy Florals
Phoenix
09.1995 - Current
- Created unique floral arrangements tailored to specific events and occasions.
- Coordinated comprehensive logistics for seamless wedding ceremonies and receptions across diverse venues.
- Facilitated client consultations to clarify vision and preferences, ensuring alignment with event objectives.
- Designed creative themes and layouts to reflect clients' personal styles.
- Conducted contract work under my business name.
Sales Manager
Encore Global
Phoenix
06.2023 - 09.2025
- Coordinated technical aspects of events at venues, ensuring seamless execution.
- Designed and planned an event's look and feel especially on stage. Worked with event budgets, pricing matrix, operation costs and sub-rentals.
- Built excellent relationships with hotel partners and repeat clientele.
- Oversaw event execution from start to finish, ensuring client satisfaction and adherence to sold agreements.
Production Manager
Heidi's Events and Catering
Tempe
09.2021 - 10.2022
- Managed daily production schedules to meet event timelines and requirements.
- Oversaw daily warehouse operations to ensure efficient inventory management.
- Supervised staff during events to maintain quality and service standards.
- Created modular packages for easy sales and delivery
Floral Manager
Albertson's
Scottsdale
03.2020 - 11.2021
- Managed floral department operations and staff scheduling for optimal workflow.
- Trained team members on floral arrangement techniques and customer service practices.
- Created visually appealing displays to enhance product visibility and attract customers.
- Maintained inventory levels and ordered supplies to ensure stock availability.
Education
Bachelor of Arts - Anthropology
Arizona State University
Tempe, AZSkills
- Event planning
- Floral design
- Team leadership
- Creative problem solving
- Visual merchandising
- Creative design layouts
- Multi-tasking
- Project management
- Infographics creation
- Tech-Savvy
- Corporate design
- Budget management
Timeline
Sales Manager
Encore Global
06.2023 - 09.2025
Production Manager
Heidi's Events and Catering
09.2021 - 10.2022
Floral Manager
Albertson's
03.2020 - 11.2021
Designer/Inventer
Gypsy Florals
09.1995 - Current
Bachelor of Arts - Anthropology
Arizona State University