LAMAN SAFARLI
Baku
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, analytical, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
Head of Marketing Department
Prior Leasing OJSC/ Prior Credit NBFI
11.2019 - 10.2023
- Developing marketing strategy of the company Managing financial and agricultural projects
- Developing financial and agricultural products sales and marketing strategy
- Managing sales and marketing team
- Preparing KPI’s for marketing and sales stuff Conducting market research
- Analyzing NPS results and improving customer satisfaction Monitoring Leads and Deals through CRM software
- Supporting digital marketing activities and creating digital marketing campaigns
- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction Supporting sales and lead generations efforts
- Overseeing social media marketing strategy and content marketing
- Preparing branding standards for the company and implementing it in all branches Preparing loyalty concept for the company and managing this project
- Preparation of marketing plans and budgets for agricultural machinery, construction machinery, credit and liquidation products
- Opening new branches of the company
- Organizing exhibitions (Caspian Agro, festivals, governmental events etc.), events in regions Creating new products and product campaigns
- Preparing campaign reports
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Monitoring campaigns and analyzing campaign results Managing call center and improving customer satisfaction Organizing meeting with focus groups for product research Working with lost leads
- Analyzing ROAS, ROMI and other campaign KPI’s
- Establishing cooperation with government agencies
- Implementation of membership agreements with various institutions Managing TV projects
- Working with media and writing press releases, TV and radio shooting scenarios
Founder
Lemsy online Fashion store
04.2017 - 03.2020
Marketing/PR Manager
The National Automobile
10.2018 - 11.2019
- Preparing marketing budget plans
- Developed marketing and PR strategies.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Analyzing market trends
- Working closely with international partners and managing international projects Writing press releases, news stories for local and international media
- Serving as AMAK spokesperson to the media and the general public Managing AMAK website and social media channels, including content development and updates
- Monitoring media stories on AMAK, maximizing opportunities for positive PR Evaluating opportunities for partnerships, sponsorships, and advertising on an on-going basis
- Leading and managing all public relations initiatives and events, including press conferences, interviews, photo shoots and media tours
- Coordinating new product development with other departments
- Working closely with design agencies and assisting with various project launches developing material for advertising campaign
PR Manager/Press Secretary
Compulsory Insurance Bureau Baku
05.2015 - 03.2017
- Preparing PR plan and budget
- Produced and distributed internal and external communications.
- Managed internal, external and crisis communications.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Developed a public relations plan including strategy, goals and tactics Developed media relations strategy, seeking high-level placements in print, broadcast and online media
- Managed all public relations activities
- Served as company spokesperson to the media and the general public Managed media inquiries and interview requests
- Created content for press releases and prepared presentations Monitored, analyzed and communicated PR results on a quarterly basis
- Managed development and content management of a company website, social media advertisement
Marketing/PR Manager
Rixos Quba Azerbaijan Hotel
07.2014 - 12.2014
- Prepared annual marketing strategy and communications plans Created marketing events to promote company image in different ways
- Managed development and content management of a company website, social media advertisement
- Worked closely with design agencies and assisting with various project launches developing material for advertising campaigns
- Deepened relationships with all media to ensure the most effective messaging and positioning of the organization
- Conducted market research to determine market requirements for existing and future projects
- Supervised creation and delivery of press releases, advertisements, and other marketing materials
Marketing/PR /Event Manager
ANS Group of Companies, VMF, ANS TV/Radio, Harley-Davidson Baku
09.2013 - 07.2014
- Developing and implementing strategic marketing plans
- Managing marketing budget and plan Managing marketing staff
- Organized and attended promotional events such as press conferences, open days, exhibitions
- Directed florists, photographers, musicians, officiants and ceremony participants during pre-ceremony, ceremony and post-ceremony events
- Prepared, monitored, and maintained event budgets
- Planned and negotiated media buys, including TV, radio, print and digital
- Analyzed media coverage
- Speak publicly at interviews, press conferences and presentations
- Conducted market research, analyzed trends to identify emerging markets, market shifts, economic indicators and competition status, as well as propose new products and services
- Wrote and produced presentations and press releases Planned and executed projects
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR Created sales campaigns
- Established effective working relationships with clients, government officials and media representatives.
Marketing Assistant
ANS Group of Companies, VMF, Harley-Davidson Baku, ANS TV/Radio
07.2013 - 09.2013
- Set up meetings between project members and clients to develop ideas, discuss progress and set goals
- Presented on current promotions to the public at events and tradeshows
- Wrote newsletter marketing copy and presentation materials for special projects Collaborated with advertising and promotion managers to promote products and services
- Collaborated with marketing and communications teams on standardization, design and production of marketing materials
- Market research
Translator
Business Insight International Research Group
04.2013 - 09.2013
- Translation of documents such as financial statements, mutual funds reports, regulatory statements and reports etc
- From Azerbaijani to English and vice versa.
Communication specialist
Coordinating Committee of World Azerbaijanis
10.2011 - 07.2013
- Coordinating Committee of World Azerbaijanis － Baku, Azerbaijan
- Published news, previews, reviews and videos across a wide-variety of topics on the website
- Researched potential news or feature stories for timely and quality distribution to public
- Coordinated schedules, administrative functions, and quality assurance and process improvements
- Facilitated planning and hosting of events
- Organized files, developed spreadsheets, faxed reports and scanned documents Welcomed guests and clients in an upbeat and friendly manner
- Planned meetings and prepared conference rooms.
Norwegian Embassy, Baku
04.2010 - 04.2010
Education
MBA: Master of Business Administration -
University of Roehampton
Tschohl- How to earn by providing high service -
John
2022
Global Business Management and Commercial Law -
Masaryk University, Central College of Europe － Czech Republic
2014
Young Trainers School
2013
International Relations, studies
Azerbaijan University of Languages
2012
Norsk Trinn III (Norwegian) -
University of Oslo
2010
Skills
- Strategic Planning
- Promotions and Marketing Strategies
- Product Development
- Marketing Operations Management
- Creative Thinking
- Content Curation
- Google Ads
- Analytical Thinking
- Marketing Material Design
- Change and Growth Management
- Attention to Detail
- Brand Messaging
- Time Management
Languages
Azerbaijani
Native language
English
Advanced
C1
Russian
Advanced
C1
Norwegian
Intermediate
B1
Timeline
Head of Marketing Department
Prior Leasing OJSC/ Prior Credit NBFI
11.2019 - 10.2023
Marketing/PR Manager
The National Automobile
10.2018 - 11.2019
Founder
Lemsy online Fashion store
04.2017 - 03.2020
PR Manager/Press Secretary
Compulsory Insurance Bureau Baku
05.2015 - 03.2017
Marketing/PR Manager
Rixos Quba Azerbaijan Hotel
07.2014 - 12.2014
Marketing/PR /Event Manager
ANS Group of Companies, VMF, ANS TV/Radio, Harley-Davidson Baku
09.2013 - 07.2014
Marketing Assistant
ANS Group of Companies, VMF, Harley-Davidson Baku, ANS TV/Radio
07.2013 - 09.2013
Translator
Business Insight International Research Group
04.2013 - 09.2013
Communication specialist
Coordinating Committee of World Azerbaijanis
10.2011 - 07.2013
Norwegian Embassy, Baku
04.2010 - 04.2010
MBA: Master of Business Administration -
University of Roehampton
Tschohl- How to earn by providing high service -
John
Global Business Management and Commercial Law -
Masaryk University, Central College of Europe － Czech Republic
Young Trainers School
International Relations, studies
Azerbaijan University of Languages
Norsk Trinn III (Norwegian) -
University of Oslo
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