Aygun Malik-Yeganli
Baku,AZ
Summary
Professional with 10 years of experience managing and motivating high-performing event teams and partners. Leads multi-discipline, multi-stakeholder professionals to deliver global, high-profile events. Recruits and hires top talent, delivers timely problem-solving, and mobilizes engaged and loyal corporate teams.
Seasoned Head of Communications with relevant background in managing internal and external messaging across various platforms. Have consistently demonstrated the ability to lead teams towards achieving communication goals while maintaining strong relationships with stakeholders and media outlets.
Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
Head of Communications Division
Azerbaijan Tourism Board
Baku
01.2024 - 03.2024
- Developed and implemented strategic communication plans to increase brand awareness and engagement.
- Established relationships with external stakeholders including journalists, bloggers, influencers and industry contacts.
- Conducted research on relevant topics to develop targeted messaging strategies.
- Collaborated with design teams to produce visuals that effectively conveyed messages.
- Supervised a team of communications professionals providing guidance on projects.
- Drafted speeches for company executives for events such as conferences or seminars.
Head of Events
Landau School
Baku
09.2023 - 12.2023
- Developed and implemented event marketing strategies to maximize attendance.
- Organized and managed multiple events simultaneously, ensuring that all deadlines were met.
- Coordinated with vendors to secure necessary supplies and services for successful event execution.
- Created detailed budgets for each event, monitored expenses, and prepared financial summaries.
- Collaborated with internal teams to ensure smooth transition of information between departments.
- Supervised a team of event coordinators in planning activities such as catering setup, décor design, audiovisual equipment rentals.
Business Development Manager
Sensum By Amapola
01.2023 - 04.2023
- Contacting potential clients to establish rapport and arrange meetings
- Organizing and coordinating sales events
- Planning and overseeing new marketing initiatives
- Researching organizations and individuals to find new opportunities
- Increasing the value of current customers while attracting new ones
- Finding and developing new markets and improving sales
- Attending conferences, meetings, and industry events
- Developing quotes and proposals for clients
Venue Operations Manager
EXPO 2020
08.2021 - 04.2022
- Company Overview: Dubai, United Arab Emirates
- Manage and coordinate the operation for specific venue (Mobility Pavilion) that sits in the PEO Event Time Operating Structure
- Keep the operation running consistently while delivering an exceptional level of service and leading on HSM at specific venue
- Assist Venue leads with managing staff and areas in the venues
- Liaise closely with other functional entities within the venues or working at a zonal level such the Operational Support Team, Commercial Partners, Food & Beverage and Retail
- Monitor and manage performance of individual direct reports and actively manage key personnel issues and ensure that all workforce acquire the required skills and knowledge through appropriate learning and development programs, delivering training when required
- Take the lead as client for contracted visitor services and event operations, ensuring that negotiated contracts are suitable for pavilion operation
- Take a lead for the pavilions in planning for, and delivery of readiness testing activities
- Ensure the completion of pavilion operating procedures covering all areas of event operations
- Alongside pavilion leads, take the role of site manager for the pavilions during the event
- Dubai, United Arab Emirates
Destination Marketing Manager
ATB / Azerbaijan Convention Bureau
12.2018 - 08.2021
- Company Overview: Baku, Azerbaijan
- Develop and implements all primary research and sources secondary research required by the Bureau to reach its goals and to fulfill its mission
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Development of international sales, market strategies, and budget
- Development and implementation of the annual sales and marketing plan
- Identification of target markets
- Promotion of Azerbaijan as a business events destination in national and international markets/level
- Implement and manage sales initiatives within the assigned market
- Responsible for lead generation, qualification, and conversion of leads based on a designated market through prospecting, in-market sales calls, digital communication, and tradeshow/event participation
- Establish and maintain solid working relationships with local industry partners
- Cooperation with organizers in preparation for b2b event platforms, exhibitions, etc
- Develop and prepare sales call reports, leads and correspondence
- Maintain up-to-date knowledge of convention center, city hotels, attractions, airlines, recreation, etc
- Preparation and submission of international bids
- Participation in association/corporate-related meetings and site inspections/technical tours
- Delivery of association/corporate event presentations
- Delivery support for international event
- Baku, Azerbaijan
Event Manager
Italdizain Group of Companies
07.2018 - 12.2018
- Company Overview: Baku, Azerbaijan
- Preparing and delivering presentations working closely with contractors
- Developing, implementing and managing events
- Organizing product launches, brand events
- Managing banqueting processes and procedures
- Overseeing procurement of catering, audiovisual, security & rental needs
- Maintaining a calendar of events for effective long term planning & management
- Supervising & coordinate the activities of personnel, subcontractors & vendors
- Oversaw preparation and management of event budgets to deliver at or below projected costs
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events
- Baku, Azerbaijan
Recruitment Specialist / Spectator Services Supervisor
Baku City Circuit
06.2017 - 05.2018
- Company Overview: Baku, Azerbaijan
- Interview candidates for a variety of positions using standard assessment tools support data entry, scheduling, and tracking of interviews, interview results, etc
- Conduct interviews for Race-time workforce members (volunteers and/or short-term hires) and support overall workforce delivery processes
- Host and attend recruiting events within the community to attract qualified candidates
- Train supervisors, team leaders and volunteers in the specific duties of their job
- Planning and identification of Spectator Routes/Signage for Local and International crowd management plan for Pedestrian Screening Area (PSA) / Holding Areas / Food & Beverage / Merchandise / Ticket Box offices
- Crowd Management Plan of Pit lane Walk / Track Invasion and Autograph Session
- Baku, Azerbaijan
Workforce Operations Manager
Azerbaijan Islamic Solidarity Games Operations Committee
02.2017 - 06.2017
- Company Overview: Baku, Azerbaijan
- Deliver venue-specific training (VST) to 300 volunteers, paid staff and contractors
- Manage workforce check-in process and distribution of meal vouchers
- Work closely with functional areas to identify volunteer attrition and offer solutions in line with post prioritization procedure
- Send daily reports to Games Operations Center (GOC) including attendance, attrition, etc
- Work with ATOS System (Recruitment, Scheduling, Assigning, Rostering, Reporting)
- Deliver training for volunteers and manage/support them in fulfilling their duties
- Baku, Azerbaijan
Recruitment Specialist
Islamic Solidarity Games Operations Committee
12.2016 - 02.2017
- Company Overview: Baku, Azerbaijan
- Establishes recruiting requirements by studying organization plans and objectives
- Manage full-cycle recruiting process to meet the various staffing goals across all levels within multiple business units, (conduct interviews, phone and skype interviewing) including the recruitment administration
- Assess applicants' relevant knowledge, skills, soft skills, experience, and aptitudes
- Actively participate in all staffing related activities and engage in cross-functional projects
- Baku, Azerbaijan
Marketing Specialist / PA
ADY Express
06.2015 - 10.2015
- Company Overview: Baku, Azerbaijan
- Arranging travel, visas, and accommodation for all staff
- Preparing reports, presentations, proposals and correspondence
- Assisting in coordinating and executing overall marketing strategy
- Assisting in creating and updating marketing materials
- Organizing events and projects (exhibitions, conferences)
- Prepare all the necessary documents and materials for relevant event
- Liaising with clients, suppliers and other staff
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences
- Organizing and maintaining diaries and making appointments
- Dealing with incoming email, faxes and post, often corresponding on behalf of the director
- Baku, Azerbaijan
Deputy Venue Media Manager
Baku European Games Operations
06.2015 - 09.2015
- Company Overview: Baku, Azerbaijan
- Overall responsibility for the I-Zone operation in the designated venue; train, mentor and lead a large team of volunteers
- Manage the i-zone team at various locations throughout the venue
- Collate and manage media interview requests
- Oversee non-rights holding broadcasters in the i-zone
- Manage i-zone interview point configurations to accommodate requests
- Baku, Azerbaijan
Workforce Interviewer
Baku European Games Operations
10.2014 - 06.2015
- Company Overview: Baku, Azerbaijan
- Establishes recruiting requirements by studying organization plans and objectives
- Manage full-cycle recruiting process to meet the various staffing goals across all levels within multiple business units, (conduct interviews, phone and skype interviewing) including the recruitment administration
- Assess applicants' relevant knowledge, skills, soft skills, experience and aptitudes
- Baku, Azerbaijan
Event Coordinator
Quintessentially Events
09.2014 - 05.2015
- Company Overview: Baku, Azerbaijan
- Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events
- Calculate budgets and ensure they are adhered to
- Book talent, including musicians, bands, and disc jockeys
- Select chefs or catering companies to prepare food for event
- Sample food and select dishes for menus
- Visit venue to plan layout of seating and decorations
- Schedule speakers, vendors, and participants
- Coordinate and monitor event timelines and ensure deadlines are met
- Edit and design promotional materials, prepare presentations
- Negotiate and secure event space, create an invitee list
- Send out invitations, manage correspondence
- Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations
- Keep an inventory of backdrops, projectors, computers, and other display materials
- Baku, Azerbaijan
Education
Bachelor of Arts - International Relations And Affairs
Azerbaijan University of Languages
Baku06.2014
Skills
- Event planning and coordination
- Team Recruiting and Hiring
- Staff Management
- Public and Media Relations
- Planning and Implementation
- Performance Monitoring and Evaluation
- Conference and Convention Planning
- Incident Management
- Budget Planning and Administration
- Focus and Follow-Through
- Social Media Strategy
- Speech Writing
- Press releases
- Corporate Communications
Languages
- Azerbaijani, Native
- English, C1 Advanced
- Russian, C2 Proficient
Timeline
Head of Communications Division
Azerbaijan Tourism Board
01.2024 - 03.2024
Head of Events
Landau School
09.2023 - 12.2023
Business Development Manager
Sensum By Amapola
01.2023 - 04.2023
Venue Operations Manager
EXPO 2020
08.2021 - 04.2022
Destination Marketing Manager
ATB / Azerbaijan Convention Bureau
12.2018 - 08.2021
Event Manager
Italdizain Group of Companies
07.2018 - 12.2018
Recruitment Specialist / Spectator Services Supervisor
Baku City Circuit
06.2017 - 05.2018
Workforce Operations Manager
Azerbaijan Islamic Solidarity Games Operations Committee
02.2017 - 06.2017
Recruitment Specialist
Islamic Solidarity Games Operations Committee
12.2016 - 02.2017
Marketing Specialist / PA
ADY Express
06.2015 - 10.2015
Deputy Venue Media Manager
Baku European Games Operations
06.2015 - 09.2015
Workforce Interviewer
Baku European Games Operations
10.2014 - 06.2015
Event Coordinator
Quintessentially Events
09.2014 - 05.2015
Bachelor of Arts - International Relations And Affairs
Azerbaijan University of Languages
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